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THE B2B PR PLAYBOOK

5 Programs to Build Brand Influence in an AI Landscape

Learn how to activate the voices your B2B buyers trust. Get five actionable PR and influencer programs with investment ranges, launch guidance, and measurement strategies.
Build Your B2B Influence Strategy
Get the full playbook sent straight to your inbox.

Find the Right Influencer Program for Your Brand

FIVE PROGRAMS. FIVE APPROACHES.

Not every B2B influencer program requires a large budget or an established network of industry experts. The right approach depends on your business objectives, available resources, and the audiences you need to influence.

Explore five models built for different budgets and stages of growth.

Employee Advocacy

Turn your team’s expertise into a steady stream of industry credibility.

Customer Creator

Give your strongest customer relationships a greater role in shaping how prospective buyers perceive your brand.

Creator Network

Reach new buyers through creators and practitioners your customers already trust.

Expert & Analyst

Strengthen your market position through independent perspectives from respected industry authorities.

Strategic Networks

Build long-term relationships with the influential voices shaping conversations across your category.

Know Where to Invest Next

Compare program costs, launch requirements, and success metrics to choose an approach that fits your business.

Download the Playbook