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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • PPC
4 Common B2B Google Ads Mistakes and How to Fix Them
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Team Directive
  • ABM
How to Measure ABM ROI: A Practical Guide for B2B Teams
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Michael Warford
  • CRO
Designing the Ideal B2B User Experience & User Journeys
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Graysen Christopher
  • Revenue Operations
AI-Powered B2B Lead Routing for Campaign Continuity: A Playbook for High-Turnover Teams
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Team Directive
  • Content
6 Proven Ways B2B Companies Can Harness Influencer Marketing
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Graysen Christopher

Latest articles

4 Common B2B Google Ads Mistakes and How to Fix Them

If you run demand capture in B2B, Google Ads remains the most...

How to Measure ABM ROI: A Practical Guide for B2B Teams

Most account-based marketing (ABM) programs claim success, but few can actually prove...

Designing the Ideal B2B User Experience & User Journeys

Your buyer’s first impression isn’t your product. It’s your navigation menu. It’s...

Browse through our complete collection of articles.

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Yours in Marketing Thumbnail
Yours in Marketing – Rachael Pilcher: B2B Copywriting, Branding, and SNACK‪S‬
Graphic representing the five stars of SEO reputation management.
  • Perspectives, SEO
SEO Reputation Management: 8 Tactics to Manage Your Brand

When a user searches for a specific person or company in Google,...

Graphic showing content marketing strategies that affect traffic.
  • Content, Perspectives
Fresh Content Marketing Strategies That Turn Traffic into ROI

There has never been a better time to utilize content marketing to...

Yours in Marketing Thumbnail
Yours in Marketing – Brandon Dove and Jeff Zinn: Future of Web Design and Dev Meets SE‪O‬
Yours in Marketing Thumbnail
Yours in Marketing – Steve Toth: SEO, In-House Marketing, and MOF‪U‬
PPC management leaders share their insight into the PPC industry.
  • PPC
Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

In the crowded space of today’s digital marketing world, paid search marketing...

Yours in Marketing Thumbnail
Yours in Marketing – Benjamin Shapiro: Martech, Brand Dev, and Lessons for Young Marketer‪s‬
Search marketing agency in top 500 of Inc. 5000 list.
  • Media & Press, News
Directive Ranks in Top 500 on the 2019 Inc. 5000

With a Three-Year Revenue Growth of 965 Percent, the Search Marketing Agency...

Yours in Marketing Thumbnail
Yours in Marketing – Hal Werner: Content Strategy, Data-Centered Content, and T-Shaped Marketin‪g‬
Yours in Marketing Thumbnail
Yours in Marketing – Yam Regev: Content Marketing, Growing Your Career, and the #1 Skill Marketers Should Buil‪d‬
15 Ways to Get More Conversions, Starting Today
Graphic representing the power of video content.
  • Content Marketing
The Importance of Video to Marketing Teams

Time. As marketers, it seems as if we don’t have a lot...

Yours in Marketing Thumbnail
Yours in Marketing – Louis Grenier: Making Marketing Less Slimy, Creating Engaging Content, and the Golden Rul‪e‬
  • Podcast
Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode,...

Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent
  • CRO, Perspectives
Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Let’s say you’re spending a lot of resources on SEO and PPC...

Yours in Marketing Thumbnail
Yours in Marketing – Kevan Lee: Growing a Social Following from Scratch, Working Remote, and Becoming a VP of Marketin‪g‬
What is a Sales Development Representative? (+12 Tips from Sales Experts)
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
  • Podcast, SEO
Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode,...

C-Suite On Deck: Q&A With Olivia (Ross) Taylor
Digital Marketing Wingman – How to Scale Your Business
Building a Discoverable Brand & Agency with Garrett Mehrguth
How To Motivate The Millennial Marketer With Garrett Mehrguth
How to Use Paid Review Sites For Lead Generation

Solving tough challenges for ambitious tech businesses since 2013.

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