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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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  • Communications
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
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Paige Stuhrenberg
  • B2B Shopping
Why B2B Buyers Now Expect a B2C Shopping Experience
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Courtney Lill
  • PR
What Role Does Digital PR Play in B2B SEO? A Strategic Growth Guide
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Paige Stuhrenberg
  • Performance
B2B Performance Marketing Metrics Your CFO Actually Cares About
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Casie Akins
  • Customer Retention
The B2B Customer Retention Strategy Guide for 2026
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Lea Imada
  • Demand Generation
The Bottom-of-Funnel Playbook Many B2B Marketers Overlook
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April Robb
  • SEO
Why SEO is Crucial for Sustainable B2B Growth
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Michaela Wong

Browse through our complete collection of articles.

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How B2B Creator Partnerships Build Trust And Influence Buying Decisions
A credible creator partnership supports buyers through every decision that moves a deal forward.
How Much Does CTV Advertising Cost for B2B Brands?
Beyond the media buy, you’ll have to factor in the cost of DSP fees, audience data, ad serving, verification, measurement, creative, agency management,
How to Build an Employee Advocacy Program on LinkedIn That Actually Drives B2B Demand
Employees earn LinkedIn attention through real experience, useful judgment, and networks built on actual relationships.
B2B Thought Leadership Examples: What Category-Defining Content Gets Right
Memorable narratives earn authority when credible evidence, defensible choices, and useful buyer actions support them.
Why Most Connected TV Agencies Are Not Built for B2B
Low-cost CTV inventory can waste budget if it repeatedly reaches households that aren’t in your target audience or if it appears in low-quality
B2B Thought Leadership Marketing: Turning Executive Ideas Into Pipeline
Strong thought leadership programs align a real buyer tension with something the executive can credibly say and defend.
What LinkedIn Influencer ROI Really Looks Like For B2B Brands
LinkedIn influencer ROI comes down to the value and acquisition efficiency of the customers a creator actually influences.
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
Household and device data can improve account-level reach, but it can’t confirm that a specific person saw your ad.
How to Build a B2B Thought Leadership Content Strategy

Key Takeaways Effective B2B thought leadership marketing starts with buying committee influence by matching trusted voices to the decisions buyers
How To Scale B2B Ad Creative Automation Without Losing The Message
A shared message system ensures every audience adaptation stays true to what your business can actually deliver.
The Buyer’s Guide to Salesforce Implementation for B2B
Governance and managed optimization protect the Salesforce investment as processes, teams, products, and reporting needs change.
Salesforce Marketing Cloud Implementation for B2B Marketing Teams
A stronger Marketing Cloud strategy starts with the revenue architecture underneath the campaigns.
CTV Attribution for B2B: What You Can Measure, What You Cannot, and What Actually Matters
CTV measurement quality comes down to matching the strength of any attribution claim to the strength of the evidence.
Why the Rules Are Different for B2B Creative Advertising
Distinctive creative should give buyers a reason to remember your brand and evidence to defend choosing it.
LinkedIn Vs. Other Channels For B2B Influencer Marketing: Where Influence Actually Converts
Follower counts and platform buzz drive budget, not evidence of where buyers actually change their minds.
LinkedIn Corporate Influencers Are the New B2B Media Channel
Corporate influencer programs are becoming a trust asset because buyers increasingly weigh credible voices over polished corporate messaging.
The Ultimate Guide to B2B CTV Advertising: Reaching Buying Committees and Driving Pipeline
CTV goes beyond high-impact video to deliver programmatic buying, audience data, and cross-channel measurement across a long decision cycle.
Why Original Research Is Becoming the Foundation of B2B Thought Leadership
Strong B2B proprietary research investigates a meaningful market tension instead of reverse-engineering a preferred headline.
Buyer’s Guide to LinkedIn Influencer Marketing: Build A B2B Program That Drives Pipeline
Strong programs begin with commercial goals, priority accounts, and buying roles before any influencer roster is built.
How to Build a B2B Creator Marketing Strategy Beyond a Single Campaign

Key Takeaways Treat creator marketing as infrastructure. Recurring partnerships preserve the expertise, audience recognition, workflows, and performance context that campaigns
How To Earn And Monitor AI Brand Mentions For B2B
Useful AI brand monitoring looks beyond volume to assess accuracy, prominence, and the quality of supporting evidence.
How To Choose A B2B Creator Marketing Platform
Creator fit depends on your program maturity, creator volume, industry, campaign complexity, team capacity, and attribution requirements.
How To Use Original Research To Earn PR Coverage And AI Citations
Original research ideas need a competitive edge to avoid getting lost in the noise.
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Podcasts
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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether

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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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