Directive Consulting
Client Results
See Our Work
Book Intro Call

Marketing Blog

The #1 tech marketing blog for curious, lifelong learners.

Marketing and tech are always evolving. Stay up-to-date with the latest trends and news to ensure you evolve with them.
  • CRO
Understanding Friction in the B2B Customer Journey: When Is There Too Much…or Not Enough?
Picture of Mike Duquet
Mike Duquet
  • Sales
Consumer Decision Making Process: 5 Stages & Modern Changes
Picture of Garrett Mehrguth
Garrett Mehrguth
  • AI, Content Marketing
How to Edit Like an Editor (With Help From Generative AI)
Picture of Michael Bonebright
Michael Bonebright
  • Paid Media
Precision Targeting in 2025: How AI Pinpoints High-Intent B2B Segments
Picture of Angie Glass-Liu
Angie Glass-Liu
  • Content Marketing
Top 25 B2B Content Marketing Agencies That Drive Conversions in 2025
Picture of Graysen Christopher
Graysen Christopher

Latest articles

Understanding Friction in the B2B Customer Journey: When Is There Too Much…or Not Enough?

Friction is everywhere, it’s a force of nature, but it could be...

Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While...
How to Edit Like an Editor (With Help From Generative AI)

Browse through our complete collection of articles.

Filters

  • Topic

  • SEO
How to Improve Keyword Rank from Top of Page 2 to Page 1 of Google

Keyword ranking is a measure of how well a target keyword or...

  • Agency Life
Calculating Lifetime Value – Why It’s Important and how To Do It

You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations...

  • Agency Life, Inbound Marketing
How to Create an Effective SaaS Marketing Strategy

If you have an SaaS brand, you likely already know that you...

  • Content Marketing, SEO
Creating SaaS Content That Impacts SEO

Successful content finds the balance between writing for search engines and humans....

March ’22 Pulseline SEO Market Report: Automotive Marketing Software
  • Sales
Agency Partnership FAQ – 7 Things You Need to Know
The foundation of an agency partnership is a combination of marketing, sales,...
SaaS go to market strategy
  • B2B, Brand
How to Organize a Go-To-Market Plan for SaaS

A hyper-important part of any go-to-market plan is making sure you understand...

Customer Marketing Hero Image
  • B2B
What is Customer Marketing? And Why Does It Matter To SaaS?

Congratulations! Your marketing team did a great job in getting a client...

Why Marketing & Sales Need to Be On The Same Page for LinkedIn Ads Thumbnail
  • Agency Life
Why Marketing & Sales Need to Be On The Same Page for LinkedIn Ads

Oftentimes as paid media marketers, it’s easy to stick to LinkedIn’s platform...

  • CRO
How to A/B Test Your SaaS CTA’s for Optimal Conversion Rates

You’ve created the perfect landing page and have reached a product-market fit...

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call

Directive Consulting logo inverse

Navigation

Services

Contact Us

Want to join the team?

RFP Submissions

Locations

Orange County

Austin

New York City

Mexico
City

London

Toronto

© 2025 Directive. All Rights Reserved.