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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • Buyer's Guides, Customer Marketing
18 Customer Lifecycle Marketing Agencies Built for Modern B2B Teams
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Graysen Christopher
  • HubSpot
4 Ways HubSpot Can Supercharge Your Digital Marketing
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Alex Faubel
  • Marketing Automation
The 5 B2B Marketing Automation Platforms to Know in 2026
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Alex Faubel
  • Programmatic
The Top 5 Programmatic Platforms Leading the Way in 2026
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Alex Faubel
  • Buyer's Guides, GTM
Top 23 Go-To-Market Agencies Leading the Next Era of B2B Growth
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Graysen Christopher

Latest articles

18 Customer Lifecycle Marketing Agencies Built for Modern B2B Teams
4 Ways HubSpot Can Supercharge Your Digital Marketing

What good is a Marketing Automation Platform with a shiny UI and...

The 5 B2B Marketing Automation Platforms to Know in 2026

B2B marketing automation platforms (MAPs) are no longer just about flashy features...

Browse through our complete collection of articles.

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Yours in Marketing Thumbnail
Yours in Marketing – Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kid‪s‬
Yours in Marketing - B2B Search Marketing Podcast
  • B2B, Perspectives, Podcast
Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Welcome to Yours in Marketing! This is a podcast where leaders and...

Yours in Marketing Thumbnail
Yours in Marketing – Cyrus Shepard: SEO, Career Building, and Fine Cinem‪a‬
Yours in Marketing Thumbnail
Yours in Marketing – Joel Klettke: Crazy Creative Conversion Copywritin‪g‬
Graphic showing the battle of SEO vs PPC.
  • PPC, SEO, Videos
SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search...

Yours in Marketing Thumbnail
Yours in Marketing, a B2B Podcas‪t‬
  • B2B, Content
B2B Digital Marketing Best Practices to Succeed This Year

With the year just kicking off, it’s time to lock in your...

Celebrating women in marketing for International Women's Day.
  • Perspectives
International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women...

Directive graphic showing top women in marketing.
  • Perspectives
30+ Women in Marketing Who You Needed to Follow Yesterday

Every year on March 8th, International Women’s Day celebrates and commends women...

Clutch Top B2B Companies Los Angeles 2019
  • B2B, Media & Press, News
Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been...

A screenshot showing how to use Serp for an informational intent keyword
  • Perspectives, PPC
Search Intent: The Key To Successful PPC Campaigns

As digital marketers, we recognize how essential it is to know where...

  • B2B, Perspectives, PPC
Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives...

Directive, a leading b2b and enterprise search marketing agency, opens fifth location in Austin, Texas.
  • Media & Press
Search Marketing Agency Adds Fifth Location in Austin, Texas

Directive builds off nationwide and international successes and takes search marketing skills...

Graphic showing important things you should be hearing from an account manager.
  • Perspectives
5 Things You Never Want To Hear From Your Account Manager (But You Should!)

It’s Thursday at 3:00 pm. You’re tired, it’s been a long week,...

Image representing strong PPC management to lower LinkedIn advertising costs.
  • Perspectives, Social Media
7 Simple Ways to Lower Your LinkedIn Advertising Costs

According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn...

Image introducing how to turn your team into an extension of your digital marketing success.
  • Perspectives, Videos
Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business...

Image representing how remarketing can increase conversion rate.
  • Perspectives, PPC
Increase Conversion Rate By Remarketing: A Step-by-Step Guide

What is Remarketing? To understand how you can utilize remarketing campaigns in...

Graphic showing ways that can answer how to reduce bounce rate.
  • Content Marketing, CRO, Perspectives
How to Reduce Bounce Rate and Make it Last

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming...

  • Social Media
Do You Have the Right Social Media Marketing Strategy?

As Erik Qualman, a #1 best-selling author and motivational speaker once said,...

Image of Derek Gerber in his office after discussing B2B marketing with the Directive team.
  • B2B, Marketing Mavericks
Moment with a Marketing Maverick – Derek Gerber

Derek Gerber is the global marketing director at ActivePDF, the leading global...

Graphic showing how strong landing pages can increase B2B lead generation.
  • CRO, Perspectives
Landing Page Design Best Practices: Increasing Conversions Strategically

Imagine you want to take a bath after a long day at...

Image representing digital content marketing and how storytelling can make an impact.
  • Content, Content Marketing, Perspectives
Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads...

Image showing 5 tactics to enhance your account-based marketing.
  • B2B, Perspectives
5 Tactics To Test Today For Better Account-Based Marketing

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can...

  • Perspectives, Videos
The Importance of Branding and Positioning

If you’ve been following along with our videos, you probably noticed we...

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