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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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  • Communications
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
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Paige Stuhrenberg
  • B2B Shopping
Why B2B Buyers Now Expect a B2C Shopping Experience
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Courtney Lill
  • PR
What Role Does Digital PR Play in B2B SEO? A Strategic Growth Guide
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Paige Stuhrenberg
  • Performance
B2B Performance Marketing Metrics Your CFO Actually Cares About
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Casie Akins
  • Customer Retention
The B2B Customer Retention Strategy Guide for 2026
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Lea Imada
  • Demand Generation
The Bottom-of-Funnel Playbook Many B2B Marketers Overlook
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April Robb
  • SEO
Why SEO is Crucial for Sustainable B2B Growth
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Michaela Wong

Browse through our complete collection of articles.

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Evolution of the 4 Ps of Marketing

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John
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Sour & SaaS – Season 2 Episode 1 – With Trainual’s CMO Jonathan Ronzi‪o‬
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SaaS Marketing Makeover for BamboorHR – With Matterport’s CMO, Robin Daniel‪s‬
Graphic representing marketing forecasting.
Constructs to Avoid When Forecasting Marketing Efforts and Reporting

While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked
Graphic showing how to really increase your website ranking in the new year.
Why Your Website Won’t Rank – The New Search Engine Reality

The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider
Moment With a Marketing Maverick – Michelle Mckinley

Michelle Mckinley is the senior director of growth marketing at CareerArc, a team that offers technology-based social recruiting and outplacement
How to Talk SEO to Your CMO
To sell the value of SEO internally at your organization, you need to know how to speak the language of the C-suite. Learn
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SaaS Marketing Makeover for Sprout Social Ep 7 – With Terminus Chief Evangelist and Co-founder, Sangram Vajr‪e‬
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Sour & SaaS Episode 9 – With Sevan’s Strategy & Digital PR CEO, Sarah Evan‪s‬
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Sour & SaaS Ep 10 – With GM, VP of Marketing and Strategy of CloudApp – Joe Marti‪n‬
Sonya Hansen
Moment with a Marketing Maverick – Sonya Hansen

Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their
MQL vs SQL: The Great SaaS Metric Debate
Is the MQL as valuable as it once was? Maybe it's time for the SQL to have a seat at the table. Let's
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Sour & SaaS Ep 8 – With Crossbeam’s Director of Content, Sean Blanda‪!
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Sour & SaaS Ep 7 – With SaaSy Copywriting’s Owner/Freelance Writer, Maria Waid‪a‬
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SaaS Marketing Makeover for Unbounce Ep 6 – With Former VP of Marketing at Engagio, Megan Heue‪r‬
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SaaS Marketing Makeover for Intercom Ep 3 – With Founder of SEO for the Rest of Us, Brendan Huffor‪d‬
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SaaS Marketing Makeover for Workable Ep 4 – With Kinsta’s Lead Generation Specialist, Mike K. Tatu‪m‬
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SaaS Marketing Makeover for SugarCRM Ep 5 – With Buffer’s VP of Marketing, Kevan Le‪e‬
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Sour & SaaS Ep 6 – With Fidelis Cybersecurity Sr. Marketing Operations Manager, Moni Oloyed‪e
landing page ideas
10 Best Landing Page Ideas to Boost Conversions

Are you searching for innovative landing page ideas that can help you increase conversions for your email marketing or PPC
digital marketing 101
Digital Marketing 101: Essential Guide

Are you ready for Digital Marketing 101? If you’re brand new to digital marketing, it’s normal to feel overwhelmed by
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What is a Google Text Ad? Essential Guide

Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads,
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SaaS Marketing Makeover for Grammarly Ep 2 with Drift’s VP of Content & Community Mark Kilen‪s‬
landing page testing
Is Landing Page Testing Important?

Are you wondering whether landing page testing is still important and how you can test your landing pages to increase
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Podcasts
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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether

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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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