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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
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The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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SaaS Marketing Makeover for Stripe – with Digital Marketing Director at Advarra, Scott Templeman
SaaS Marketing Makeover for Stripe – with Digital Marketing Director at Advarra, Scott Templeman
Sour & SaaS – Season 4 Episode 2 – with Founder & CEO at TrustRadius, Vinay Bhagat
Sour & SaaS – Season 4 Episode 2 – with Founder & CEO at TrustRadius, Vinay Bhagat
SaaS Marketing Makeover for Hopin – with VP of Marketing at Saleshood, Frederik Hermann
SaaS Marketing Makeover for Hopin – with VP of Marketing at Saleshood, Frederik Hermann
Sour & SaaS – Season 4 Episode 1 – with CEO & former acting CMO at Ceros, Simon Berg
Sour & SaaS – Season 4 Episode 1 – with CEO & former acting CMO at Ceros, Simon Berg
SaaS Marketing Makeover for Gong – with CMO at UpKeep, Daniel Frohnen
SaaS Marketing Makeover for Gong – with CMO at UpKeep, Daniel Frohnen
Sour & SaaS – Season 3 Episode 10 – with CMO at LogicGate, Gina Hortatsos
Sour & SaaS – Season 3 Episode 10 – with CMO at LogicGate, Gina Hortatsos
SaaS Marketing Makeover for Miro – w/ Sr. Director of Demand Generation at Workday, Michaela Dempsey
SaaS Marketing Makeover for Miro – w/ Sr. Director of Demand Generation at Workday, Michaela Dempsey
Sour & SaaS – Season 3 Episode 9 – with CMO at Cheetah Digital, Richard Jones
Sour & SaaS – Season 3 Episode 9 – with CMO at Cheetah Digital, Richard Jones
SaaS Marketing Makeover for Prezi – with Director of Marketing at GoCo.io, Inc., Allie Collins
SaaS Marketing Makeover for Prezi – with Director of Marketing at GoCo.io, Inc., Allie Collins
Sour & SaaS – Season 3 Episode 8 – with CMO at Litmus, Melissa Sargeant
Sour & SaaS – Season 3 Episode 8 – with CMO at Litmus, Melissa Sargeant
SaaS Marketing Makeover – w/ MindTickle’s VP of Marketing, Lisa Sharapata
SaaS Marketing Makeover for Front – w/ MindTickle’s VP of Marketing, Lisa Sharapata
Sour & SaaS – Season 3 Episode 7 – with CMO & Head of Product at ParkMobile, Jeff Perkins
Sour & SaaS – Season 3 Episode 7 – with CMO & Head of Product at ParkMobile, Jeff Perkins
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.