Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Smart Broad: A Next Generation Google Search Campaign
A guide to leveraging Google's AI-powered technology for improved search performance.
The LTV:CAC Cheat Sheet
LTV:CAC is an essential metric for measuring the profitability of your SaaS marketing activities. Learn how to calculate LTV:CAC and use it to
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Sour & SaaS – Season 2 Episode 9 – With Balto’s VP of Marketing, Lauren O’Brie‪n
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SaaS Marketing Makeover for Mailchimp – With RevenueWell’s Director of Demand Generation, Melanie Chapma‪n
How to Source Guest Post Opportunities for SaaS Companies
How to Source Guest Post Opportunities for SaaS Companies

Key Points: Sourcing opportunities for link building and digital PR is one of the most significant hurdles for SaaS companies

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Sour & SaaS – Season 2 Episode 7 – With Former VP of Marketing at Cygilant, David Kirkdorffe‪r
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Sour & SaaS – Season 2 Episode 8 – With HammerTech_US’s VP of Marketing, Virginia Chere Lucet‪t‬
Search Marketing in the Age of COVID-19

Paid search insights and recommendations for software marketers navigating the new normal.

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SaaS Marketing Makeover for Checkr – With LeadIQ’s VP of Growth & Marketing, Ryan O’Hara
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SaaS Marketing Makeover for Pendo – With Drift’s VP of Marketing, Kate Adams
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Sour & SaaS – Season 2 Episode 6 – With MadKudu’s Director of Demand Generation, Hana Jacove‪r
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SaaS Marketing Makeover for Crowdstrike – With ServiceTitan’s Director of Demand Generation, Jared Gardner
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Sour & SaaS – Season 2 Episode 5 – With Lessonly’s CMO, Kyle Lac‪y
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SaaS Marketing Makeover for Marketo – With BombBomb’s VP of Marketing Strategy, John Rougeux
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Sour & SaaS – Season 2 Episode 4 – With Metadata.io’s Director of Growth, Mark Hube‪r
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SaaS Marketing Makeover for BMC Software – With Vidyard’s VP of Marketing, Tyler Lessard
How to Generate Leads for SaaS Businesses from the Experts
How to Generate Leads for SaaS Businesses from the Experts

“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS

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Sour & SaaS – Season 2 Episode 3 – With 6sense’s CMO, Latané Conan‪t
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SaaS Marketing Makeover for Talkdesk – With Former CMO at WebEx/Domo/Freshworks, David Thompson
State of Search Marketing 2020

The latest search marketing data, insights, and industry benchmarks for software marketers.

The Pillars of Demand Generation for SaaS Companies

Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. The top SaaS companies

Top 5 B2B Marketing Ideas for 2023 (Online Edition)

It’s 2022. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from

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SaaS Marketing Makeover for Wordstream – With PathFactory’s Senior Director, Marketing, Cassandra Jowett
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Sour & SaaS – Season 2 Episode 2 – With Auth0’s SVP, Marketing & Growth, Martin Gontovnika‪s

Solving tough challenges for ambitious tech businesses since 2013.