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  • The Recipe for a Winning B2B Facebook Ads Strategy

    While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]

    Izabelle Hundrev In B2B Perspectives PPC
  • B2B Advertising Insights For Every Stage of The Funnel

    For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]

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  • 9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

    Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]

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  • How to Use SaaS Marketing Metrics To Track Your Growth

    Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]

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  • Activation: The Missing Component of SaaS Search Marketing

    Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads […]

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  • How to Generate Leads for SaaS Businesses from the Experts

    “Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to […]

    Ashton Newell In B2B Perspectives
  • Audiences that SaaS Companies Need to Build Now

    When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most of the time, it is challenging to group these people into one pool and call them an “audience”. Audiences vary for numerous reasons, including: Intent Brands face different obstacles and have various sizes of teams […]

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  • ROI for SEO: Why You’re Missing Out on Low-Cost Leads

    Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your product or service. Customer lifetime value (LTV) is a forecast for the total profit attributed to the lifetime of a single customer. The LTV:CAC determines the scalability and sustainability of your marketing and operations growth […]

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  • The Recipe for a Winning B2B Facebook Ads Strategy

    While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]

    Izabelle Hundrev In B2B Perspectives PPC
  • B2B Advertising Insights For Every Stage of The Funnel

    For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]

    Izabelle Hundrev In B2B Perspectives
  • 9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

    Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]

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  • ROI for SEO: Why You’re Missing Out on Low-Cost Leads

    Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your product or service. Customer lifetime value (LTV) is a forecast for the total profit attributed to the lifetime of a single customer. The LTV:CAC determines the scalability and sustainability of your marketing and operations growth […]

    Liam Barnes In Perspectives SEO
  • Your Website Won’t Rank in 2020 – The New Search Engine Reality

    The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation.  Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded […]

    Hannah Mans In Perspectives SEO
  • SEO Reputation Management: 8 Tactics to Manage Your Brand

    When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page (SERP), there are different results that may show. For example, Google your company’s name (we will Google Directive as an example). What do you see? Most of the time, you will […]

    Liam Barnes In Perspectives SEO
  • The Recipe for a Winning B2B Facebook Ads Strategy

    While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]

    Izabelle Hundrev In B2B Perspectives PPC
  • Audiences that SaaS Companies Need to Build Now

    When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most of the time, it is challenging to group these people into one pool and call them an “audience”. Audiences vary for numerous reasons, including: Intent Brands face different obstacles and have various sizes of teams […]

    Max Serrato In Perspectives PPC
  • Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

    One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Waiting for your ideal customer to discover you is […]

    Max Serrato In Perspectives PPC
  • 3 Conversion Rate Optimization Tips to Boost Sales

    Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize […]

    Olivia Ross In CRO Perspectives
  • 15 Data-Driven Landing Pages Built to Convert

    With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. This either drives users to bounce off your site or entices them to take the […]

    Cassie Wiley In CRO Perspectives
  • Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

    Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10 percent; however, conversions are flat. What do you do? This was a struggle for one of our clients that creates construction project management software. Traffic was improving, but no one was signing up for their […]

    Olivia Ross In CRO Perspectives
  • 10 B2B Marketing Plan Examples To Help You Stay Organized

    As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]

    Jesse Seilhan In Content
  • Fresh Content Marketing Strategies That Turn Traffic into ROI

    There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? I’ll provide nine content marketing strategies that […]

    James Rinehart In Content Perspectives
  • Yours in Marketing Episode 3 – ft. Tim Schmoyer

    Blake Emal: Welcome to the Yours in Marketing podcast. On this week’s episode, I chat with the best and biggest YouTube content strategist on the planet. Mr. Ohio himself, Tim Schmoyer. Tim has trained hundreds of people in the was of effective YouTube content strategy and he’s worked with brands like Disney, HBO, Budweiser, eBay, […]

    Blake Emal In Content Podcast
  • 9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

    Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]

    Garrett Mehrguth In Perspectives Videos
  • Learn How You Can Rank #1 for Your Keyword

    A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against companies who had owned the space for so long. Additionally, we were battling the industry trade journals, including Search Engine Land, Search Engine Journal, and Marketing Land. However, even though it was challenging, persevered, and […]

    Garrett Mehrguth In Perspectives SEO Videos
  • Biggest B2B Marketing Challenges We See Daily [VIDEO]

    One of the blessings of working at a search marketing agency is we get to partner with over 70 different companies and help them solve daily problems. Today, we’ll discuss the biggest B2B marketing challenges we see every day as an agency. Let’s dive in. [ Note: Learn or retain more by reading? We got […]

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  • Directive Launches First Comprehensive Database for Search Marketing

    AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing, according to CEO and Co-founder Garrett Mehrguth. Pulse organizes data from 25,000+ companies across 50+ industries and 800+ sub-industries. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic […]

    Ashton Newell In Media & Press Tools
  • Directive Ranks in Top 500 on the 2019 Inc. 5000

    With a Three-Year Revenue Growth of 965 Percent, the Search Marketing Agency is Honored  Directive, a leading search marketing agency for enterprise brands, was recognized as one of the fastest-growing private companies in the 38th annual Inc. 5000 rankings. The agency ranked number 468 overall. This prominent list is composed of the nation’s fastest-growing small […]

    Ashton Newell In Media & Press News
  • 27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

    Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE, Calif. – Garrett Mehrguth, the CEO and co-founder of the leading B2B and enterprise search marketing agency Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series […]

    Ashton Newell In Media & Press

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