Why Lowballing Your Copywriter is Costing Your B2B SaaS Marketing Efforts Big
We’re going to come right out and say it: You’re underpaying your copywriter. Or even worse, you’re not paying one
Allison has been writing since she was able to hold a pencil. For the past 11 years, she's been helping brands tell their stories in meaningful ways that align with their larger mission and inspire people to act. An editor at heart, she's passionate about distilling complex concepts into ideas that make sense---all the while ensuring everything is grammatically correct and spelled properly. When she's not writing, she's helping high school students craft their own narratives or she's behind the decks spinning vinyl.
We’re going to come right out and say it: You’re underpaying your copywriter. Or even worse, you’re not paying one