Archive
Category: Content
The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy
Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer farm-fresh links or overseasoning with keywords. The horror! If you’re a digital marketer, you’ve likely been the voice of reason ensuring that your SaaS SEO strategy is not only to-the-minute in uniqueness and technology but […]
![How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers](https://directiveconsulting.com/wp-content/uploads/2022/02/How-to-ReWrite-A-Customer-Led-Content-Strategy-Based-On-Your-End-Customers-Thumbnail.png "How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers")
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems […]
Fresh Content Marketing Strategies That Turn Traffic into ROI
There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? I’ll provide nine content marketing strategies that […]
The Up-to-Date Blog Promotion Strategy You Should Be Armed With
“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age. Blog promotion is not something you can accomplish in a blink of an eye. It demands time, effort, and actionable strategies. Don’t forget; these strategies MUST bring something new to the table. In this guide, […]
B2B Digital Marketing Best Practices to Succeed This Year
With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B digital marketing has unique challenges, but one of its key differences from marketing directly to consumers or B2C marketing is that B2B digital marketing consists of longer sales funnels, larger deal sizes, and targeting the […]
Digital Content Marketing: The Art of Storytelling
Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. Why? Storytelling is a critical component of creating content that stands out and builds long-lasting relationships between you […]
8 Types of Content to Fill Gaps in the B2B Buyer’s Journey
In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. If that’s all your current strategy consists of, it’s time to change things up! […]
How To Use Content Marketing to Build Your Brand Identity
Today, we’re going to talk about three ways you can use content marketing to build your brand identity. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]
![What Does Marketing No Longer Do for B2B Companies [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/06/020_thumb.jpg "What Does Marketing No Longer Do for B2B Companies [VIDEO]")
What Does Marketing No Longer Do for B2B Companies [VIDEO]
What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does marketing do” that we have forgotten to talk about what doesn’t work anymore. Let’s dive in! [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any […]
Part 4: B2B Content Marketing
A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information on how to overcome it. For B2B businesses this provides a great opportunity. Not only do you have a product or service that can solve this problem, but you have the knowledge to answer their […]
