Category: Content

10 B2B Marketing Plan Examples To Help You Stay Organized

As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]

Jesse Seilhan In Content

Fresh Content Marketing Strategies That Turn Traffic into ROI

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? I’ll provide nine content marketing strategies that […]

James Rinehart In Content Perspectives

Yours in Marketing Episode 3 – ft. Tim Schmoyer

Blake Emal: Welcome to the Yours in Marketing podcast. On this week’s episode, I chat with the best and biggest YouTube content strategist on the planet. Mr. Ohio himself, Tim Schmoyer. Tim has trained hundreds of people in the was of effective YouTube content strategy and he’s worked with brands like Disney, HBO, Budweiser, eBay, […]

Blake Emal In Content Podcast

The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age. Blog promotion is not something you can accomplish in a blink of an eye. It demands time, effort, and actionable strategies. Don’t forget; these strategies MUST bring something new to the table. In this guide, […]

Sergey Aliokhin In Content Perspectives

B2B Digital Marketing Best Practices to Succeed This Year

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B digital marketing has unique challenges, but one of its key differences from marketing directly to consumers or B2C marketing is that B2B digital marketing consists of longer sales funnels, larger deal sizes, and targeting the right […]

James Rinehart In B2B Content

Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. Why? Storytelling is a critical component of creating content that stands out and builds long-lasting relationships between you […]

Miranda Alzaiem In Content Content Marketing Perspectives

8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space.  Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. If that’s all your current strategy consists of, it’s time to change things up! […]

Hadassah Pegado In Content Content Marketing

Using Content Marketing to Build Your Brand Identity

Today, we’re going to talk about three ways you can use content marketing to build your brand identity. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]

Garrett Mehrguth In Content

What Does Marketing No Longer Do for B2B Companies [VIDEO]

What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does marketing do” that we have forgotten to talk about what doesn’t work anymore. Let’s dive in! [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any […]

Garrett Mehrguth In Content PPC Videos

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