Archive

Category: Agency Life

7 of the Oldest Demand Generation Agencies

The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]

5 Top Performance Marketing Agencies Celebrating 10+ Years

There are a ton of marketing agencies out there claiming they can do it all. But let’s be real: doing everything often means excelling at nothing. If you’re serious about crushing your growth goals, you need a specialized performance agency. And not just any newbie on the block — you need a seasoned pro who’s […]

Katie Knollin
September 26, 2023

How to Find the Best PPC Consultant Services

PPC consultants enjoy a career that is both fulfilling and rewarding, with great financial compensation and the opportunity to make an impact every day using your marketing knowledge and skills. Find out what PPC consultants do every day, what skills they need to get started, and how to kickstart your PPC consulting career.

Tim Davidsonin
August 29, 2023

How to Host Impactful Company Retreats as a Remote Team

We love that we are a remote-first team as it allows us to hire the best talent across the world. Since our global team builds relationships virtually, we organize company retreats to strengthen those connections throughout the year. Here’s a recap of our latest trip to get an idea of how to structure it for your team, too.

Valeriya Karnaukhin
February 17, 2023

Directive Announces International Expansion

California-based customer generation agency, Directive, will be expanding their services into Canada, the UK, and Australia. Directive, the customer generation agency for software companies, today announced it plans to expand its global footprint to include Toronto, London, and Australia, with recruitment beginning immediately for positions in the greater Toronto area as well as across Canada. […]

Tim Davidsonin
April 15, 2022

How To Set Up Hubspot Attribution Reporting for SaaS

Marketers today have a variety of channels with which they can engage their audience. Although the buyer’s journey is no longer linear, the marketers will still need to engage with their customers through multiple touchpoints before they make a purchase.  And that’s where the challenge lies—  the marketers need to know which channels provide the […]

Bruno Boksicin
April 14, 2022

Why You Should Use The Unbounce WordPress Plugin As A Growth Marketer

It’s quite difficult to create landing pages…and it’s more difficult to build landing pages that work (convert). Most marketers are having problems creating landing pages that convert, spending hours upon hours on a single page that they hope will work.  On top of that, they need to learn how to code to be able to […]

Bruno Boksicin
April 14, 2022

How to Create an Effective SaaS Marketing Strategy

If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you want to grow your business, attract more leads, and convert clients. All the “standard” marketing advice out there that talks about how to sell to consumers as a B2C or even as a B2B brand […]

Marketing Operations Roles for SaaS Companies

The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new  kid in town that deals with the logical and analytical side of things: marketing operations. With large […]

Getting into Revenue and Marketing Operations

If you’re looking to get into Revenue Operations, find out what you need to know and where you can learn to set yourself up for success.

Drew Smithin
February 5, 2022

Find out how you can crush your tech marketing goals with Customer Generation.

Close