Directive Announces International Expansion

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Directive Announces International Expansion

California-based customer generation agency, Directive, will be expanding their services into Canada, the UK, and Australia. Directive, the customer generation agency for software companies, today announced it plans to expand its global footprint to include Toronto, London, and Australia, with recruitment beginning immediately for positions in the greater Toronto area as well as across Canada. […]

Tim Davidsonin
April 15, 2022

How To Set Up Hubspot Attribution Reporting for SaaS

Marketers today have a variety of channels with which they can engage their audience. Although the buyer’s journey is no longer linear, the marketers will still need to engage with their customers through multiple touchpoints before they make a purchase.  And that’s where the challenge lies—  the marketers need to know which channels provide the […]

Bruno Boksicin
April 14, 2022

Why You Should Use The Unbounce WordPress Plugin As A Growth Marketer

It’s quite difficult creating landing pages…and it’s more difficult to build landing pages that work (convert). Most marketers are having problems creating landing pages that convert, spending hours upon hours on a single page that they hope will work.  On top of that, they need to learn how to code to be able to create […]

Bruno Boksicin
April 14, 2022

Calculating Lifetime Value – Why It’s Important and how To Do It

You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a lot more often in discussions about marketing performance. So, what is it? And why is it so important these days? LTV is a measure of the amount of money an organization has spent with you […]

How to Create an Effective SaaS Marketing Strategy

If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you want to grow your business, attract more leads, and convert clients. All the “standard” marketing advice out there that talks about how to sell to consumers as a B2C or even as a B2B brand […]

Agency Partnership FAQ – 7 Things You Need to Know

In 2022, we’re bringing perspective back. Agency partnership perspective that is. Historically the value of partnering with another company has been seen as something that was taboo or a low-priority. The more secrets you could keep about your process and business strategy, the better. In today’s marketing world, this couldn’t be further from the truth. […]

Why Marketing & Sales Need to Be On The Same Page for LinkedIn Ads

Oftentimes as paid media marketers, it’s easy to stick to LinkedIn’s platform reports and conduct business just on the ad side. We can end up thinking that we’ve done our job once we see channel metrics improve. Although platform metrics can be a good indicator of ad performance, they don’t shine light on how successful […]

Sam Choiin
March 1, 2022

Why Paid Media Needs to be Included in the College Marketing Degree

Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so many different industries. In such a large field, why does the college degree that comes with not show students the wealth of opportunities? Rewind to 2016, I began my college career knowing I wanted to […]

Marketing Operations Roles for SaaS Companies

The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new  kid in town that deals with the logical and analytical side of things: marketing operations. With large […]

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