Global Head of Demand Generation

Customer Generation
About
- Why Directive?
Services
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- SEO
  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
- Paid Media
  Launch strategic PPC ads that capture high-intent buyers and power continual growth.
- Design
  Build designs that create lifelong fans of your brand through impactful design strategy and execution.
- Marketing Operations
  Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Solutions
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
Success Stories
Resources
Get The Verdict ReportGet SaaS insights and benchmarks backed by $55M in ad spend.Download The Verdict
WE CAN HELP YOU
- Resources Library
  Resources to take your Customer Generation marketing to the next level.
- Our Marketing Blog
  For curious, lifelong learners in the tech and SaaS Space.
- Join Society
  Get the tech marketing expertise you need, when you need it.
- Pulse: Marketing Data
  Gain a competitive edge with our powerful marketing data analysis tool.
MORE RESOURCES
- Original Marketing Podcast
- Marketing Glossary
- Directive Digest Newsletter
  Subscribe to our monthly tech and SaaS marketing newsletter.
- The Verdict
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8 SaaS Pricing Page Strategies to Boost Conversion Rates

Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]

Derek Gerberin SaaSSaaS Pricing Pages

July 12, 2022

Find out how you can crush your tech marketing goals with Customer Generation.

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Author: Derek Gerber

8 SaaS Pricing Page Strategies to Boost Conversion Rates

Find out how you can crush your tech marketing goals with Customer Generation.