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Author name: Hope Katakis-Haluska

Hope Katakis is the Associate Director of Paid Media at Directive, where she leads high-impact advertising strategies that drive pipeline and revenue growth for B2B brands. With deep expertise in paid search, social, and full-funnel media planning, Hope brings a strategic, data-driven approach to campaign execution. She’s passionate about aligning media performance with business objectives, optimizing spend efficiency, and uncovering new growth opportunities across channels. At Directive, Hope plays a key leadership role in scaling paid media efforts that deliver measurable, bottom-line impact.

Game-Changing ABM Playbook: How Enterprise CMOs Fix Lead Quality and Actually Drive Pipeline

Hope Katakis-Haluska / May 7, 2025

I’ve been in paid media long enough to know how this story goes. You launch the ABM campaign. You get

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