The Channels You Think Are “Too B2C” Are Driving B2B Growth    Join our next webinar on Wednesday, April 29.
The Channels You Think Are “Too B2C” Are Driving B2B Growth Join our next webinar on Wednesday, April 29.
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Author name: Hope Katakis-Haluska

Hope Katakis is the Associate Director of Paid Media at Directive, where she leads high-impact advertising strategies that drive pipeline and revenue growth for B2B brands. With deep expertise in paid search, social, and full-funnel media planning, Hope brings a strategic, data-driven approach to campaign execution. She’s passionate about aligning media performance with business objectives, optimizing spend efficiency, and uncovering new growth opportunities across channels. At Directive, Hope plays a key leadership role in scaling paid media efforts that deliver measurable, bottom-line impact.

Hope Katakis-Haluska