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Author name: Michael Warford

Michael Warford is a content writer and marketing specialist with over 10 years of experience in a variety of sectors, including marketing, e-commerce, real estate, travel, and law. His previous clients include Clever Real Estate, FindLaw, Marriott, Hyatt Place, and Morneau Shepell. He has a B.A. and M.A. from Concordia University and lives in Montreal, Canada.

How to Measure ABM ROI: A Practical Guide for B2B Teams

Michael Warford / October 28, 2025

Most account-based marketing (ABM) programs claim success, but few can actually prove it in financial terms with measurable ROI. Learning

Important KPIs in ABM: Leading and Lagging Metrics for B2B

Michael Warford / October 23, 2025

Account based marketing (ABM) is popular for B2B enterprises, yet many struggle to measure its true impact. Instead of converting

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