The Hard Truth About CTR
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign
SEO
Monthly Reporting Is Not Enough
How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy
Got Your Budget Cut? Here’s What to Do About It
While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut.
Don’t Start a Campaign without these 11 B2B Marketing Tools
High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion
Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing
Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link
3 Marketing Activities to Increase Your Google SERP CTR
Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first
Why Monopolizing SERPs is Your Next Best B2B Marketing Tip
Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are
Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization
Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people
Complete Guide for Guest Blogging on Your Industry’s Top Blogs
Let’s dive into my process for publishing on Moz, Wordstream, Marin, Raven, Acquisio, Wordtracker, Convince & Convert, Kissmetrics, and more.
B2B vs B2C Marketing: The Differences Every Search Marketer Should Know
If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C
