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Customer Generation
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- Why Directive?
Services
Customer Generation
Our Customer Generation methodology fuses together every piece of your marketing framework.
See How It Works
- SEO
  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
- Paid Media
  Launch strategic PPC ads that capture high-intent buyers and power continual growth.
- Design
  Build designs that create lifelong fans of your brand through impactful design strategy and execution.
- Lifecycle Marketing
  Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Solutions
Customer Generation
Our Customer Generation methodology fuses together every piece of your marketing goals.
See How It Works
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
Success Stories
Resources
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WE CAN HELP YOU
- Resources Library
  Resources to take your Customer Generation marketing to the next level.
- Our Marketing Blog
  For curious, lifelong learners in the tech and SaaS Space.
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- Pulse: Marketing Data
  Gain a competitive edge with our powerful marketing data analysis tool.
MORE RESOURCES
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- Marketing Glossary
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  Subscribe to our monthly tech and SaaS marketing newsletter.
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Tools

The (Proper) Google Tag Manager

Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. The tool was created especially to help webmasters manage their tags and easily implement third-party tracking codes. SaaS brands […]

Lizzie Daveyin Google Tag Manager

April 21, 2022

Find out how you can crush your tech marketing goals with Customer Generation.

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Category: Tools

The (Proper) Google Tag Manager

Find out how you can crush your tech marketing goals with Customer Generation.