3 Must-Have B2B Market Research Tools That You Need Today [VIDEO]
Hello, B2B marketers! Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. Let’s explore this topic.
The first tool we want to talk about is SEMrush. We absolutely love this tool for a couple reasons. Reason #1: You can actually get some pretty good free data.
One of our favorite tools in SEMrush is looking at the keywords that you rank for — but more importantly, for the market research side of it — We love looking at what competitors rank for. So, my second favorite hack for SEMrush is being able to check out information on the biggest competitor in your space.
For example: Let’s pretend you’re a boating site. You’re going to want to take the biggest person — West Marine — and by using the advanced filters in SEMrush, you’re going to look at all the keywords that they rank for.
Let’s say you want to specifically sell anchors. You’re going to search for all the keywords that West Marine ranks for that have “anchors” in it.
Then, take all of the “long tail keywords” — keywords that have more than 3 words.
Lastly, because we know it’s hard to get a lot of traffic from a keyword if you don’t rank in the top 5 — narrow that list to all of the long tail keywords that West Marine ranks for worse than 5th.
Again, those steps are:
Take your competitor’s URL
Using the advanced filters in SEMrush, search for a specific keyword
Choose all of the long tail keywords that are more than 3 words
Make sure that your competitor isn’t ranking in the top 5 for those keywords
Now, you’re going to have all sorts of long tail content ideas that can guide your strategy. This is just one amazing way that you can use SEMrush for B2B market research.
Knowing how much your competitors spend on AdWords is a pretty important piece of information.
Our 2nd B2B market research tool, SpyFu, allows you to see the competitive landscape for your ads as well as that of your competitors. SpyFu even estimates monthly clicks and cost so you can see — on average — how much your competition is spending.
Now, with SEMrush and SpyFu, you don’t get what I call absolute data. Instead, you get relative data.
In other words, if SpyFu says someone is spending $20,000 a month — they may not be. I found the data to be not quite accurate — Absolutely — But relatively it can be very accurate.
So, what I would do is I would put your domain in first and see what they’re projecting your spend to be. Then compare their results to your actual spend in AdWords.
What that allows you to do is come up with a metric or a percentage of what you’re actually spending to what they’re saying you’re spending. Then, when looking at the competition, you can use that metric and have a more accurate projection of what they’re actually spending.
This is an invaluable B2B market research tool that can help you better dictate your spend.
Imagine if you haven’t even launched a campaign yet. You’ll be able to see all of the keywords that the competition is bidding on and then choose to go after those keywords or even get your creative juices flowing by crawling their keywords in SpyFu.
What BuzzSumo allows you to do is see which channels are performing best for you and your competition. So, in other words — Are you getting more shares from Facebook or LinkedIn?
This information can help you better allocate your spend and resources to the channel that your own personal audience is most likely to consume your content from.
BuzzSumo provides really specific insight. It also tells you:
Topics that your competitors have shared most
Types of content that are shared most
Average share count
Average word count
BuzzSumo can give you a lot of detail that can competitively empower you to beat your competition and take valuable insights from their data to drive your own personal strategy forward.
Must-Have Tools for B2B Market Research: Takeaways
SEMrush is great for gathering keyword data and looking at the competition
SpyFu is amazing for helping you understand spend and keywords that the competition is targeting on the paid side
BuzzSumo can help you to understand your competitors’ and your own content strategy
All 3 combined can help accelerate your growth by harnessing the best tools for B2B market research.
Thanks for your time today and make sure you subscribe to our channel and leave a comment below. Have a great day!
As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]
For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]
Izabelle Hundrev In B2BInbound MarketingPerspectives
We use cookies to improve your site experience.
You can learn more or change your settings as detailed
in our Privacy Policy. By continuing,
you consent to accept our cookies.