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The #1 tech marketing blog for curious, lifelong learners.

Marketing and tech are always evolving. Stay up-to-date with the latest trends and news to ensure you evolve with them.
  • Guides
What is Social Proof Marketing and Why You Need?
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Garrett Mehrguth
  • Strategy
What is A/B Testing in Digital Marketing?
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Garrett Mehrguth
  • Insights
Top 9 Digital Marketing KPIs You Should Pay Attention To
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Garrett Mehrguth
  • Insights
15 Best Call to Action Phrases by Industry
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Garrett Mehrguth
  • Content Marketing
10 Best Copywriting Tools You’ll Love
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Garrett Mehrguth
  • Videos
5 Key Questions for Video Project Success
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Garrett Mehrguth
  • Drilldown
Drilldown: Product Videos are Essential to Success for B2B SaaS
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Team Directive

Latest articles

B2B Customer Lifecycle Optimization: Increase Retention with Stage-Specific Tactics

We hear it all the time: “The B2B landscape has never been...

Think SEO and Paid Media Can’t Reach the C-Suite? Think Again.

Many B2B CMOs have cooled on digital channels. They assume SEO doesn’t...

How a Simple A/B Test Drove $112K in Revenue in 30 Days

As marketers, it feels as if we’ve come to accept that driving...

Browse through our complete collection of articles.

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  • Revenue Operations
B2B Customer Lifecycle Optimization: Increase Retention with Stage-Specific Tactics

We hear it all the time: “The B2B landscape has never been...

  • Content Marketing, Drilldown, Paid Media
Think SEO and Paid Media Can’t Reach the C-Suite? Think Again.

Many B2B CMOs have cooled on digital channels. They assume SEO doesn’t...

  • Content Marketing, CRO, Drilldown
How a Simple A/B Test Drove $112K in Revenue in 30 Days

As marketers, it feels as if we’ve come to accept that driving...

  • Revenue Operations
HubSpot Tips: Updating Your Lead Scoring Strategy

If you haven’t reviewed your lead scoring model or operational workflow strategy...

  • Paid Media, Social Media
​​Tips for B2B Facebook Ads: Facebook Marketing 101

Due to the nature of Facebook’s engaging and fast-paced interface, B2C companies...

  • Videos
5 Key Questions for Video Project Success

By now, you probably know that in the advertising space, video content...

  • Drilldown
Drilldown: Product Videos are Essential to Success for B2B SaaS

We’re quick to call BS when we hear someone say, “Proving ROI...

  • B2B, Content Marketing, Demand Generation
How to Get Your B2B SaaS Brand Discovered in Today’s Overflowing Sea of Sameness

The B2B SaaS marketplace is crowded with products and services touting how...

Maximizing b2b growth with linkedin
  • B2B, Demand Generation, Social Media
Maximizing SaaS Growth with LinkedIn Ads: A Strategic Guide for B2B Marketers

Leveraging the promotional power of LinkedIn can seriously accelerate the growth of...

b2b ads on linkedin
  • B2B, Demand Generation, Inbound Marketing
The Lowdown: The $55M value of LinkedIn and Google advertising for B2B SaaS brands

To understand the true value of LinkedIn and Google advertising for B2B...

Solving tough challenges for ambitious tech businesses since 2013.

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