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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • Communications
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
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Paige Stuhrenberg
  • B2B Shopping
Why B2B Buyers Now Expect a B2C Shopping Experience
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Courtney Lill
  • PR
What Role Does Digital PR Play in B2B SEO? A Strategic Growth Guide
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Paige Stuhrenberg
  • Performance
B2B Performance Marketing Metrics Your CFO Actually Cares About
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Casie Akins
  • Customer Retention
The B2B Customer Retention Strategy Guide for 2026
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Lea Imada
  • Demand Generation
The Bottom-of-Funnel Playbook Many B2B Marketers Overlook
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April Robb
  • SEO
Why SEO is Crucial for Sustainable B2B Growth
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Michaela Wong

Browse through our complete collection of articles.

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Wholesale Digital Marketing Strategy: How B2B Wholesalers Generate Demand and Win Buyers Online
Wholesalers are operating in a tighter than ever commercial environment.
B2B Product Feed Management: The Complete Guide for Manufacturers and Distributors
Most teams treat product feed management as technical cleanup behind the real strategy.
Choosing a Google Shopping Ads Agency: A Guide for B2B Manufacturers and Distributors
A search for a Google Shopping agency often lands you in a veritable sea of DTC generalists.
What Are Google Shopping Ads (PLAs)? A B2B Guide For Manufacturers
Google shopping ads are visual product ads that can show a product image, title, price, and merchant or business name directly in the
The Ultimate Guide to Building a B2B SaaS Go-to-Market Strategy
A hybrid GTM motion is often the most realistic path for B2B SaaS. Buyers may want to explore on their own first, then
Google Ads for B2B in 2026: Performance Statistics and Benchmarks
Google Ads can become expensive quickly, especially when using broad keywords, having weak landing pages, or lacking proper tracking. This turns paid search
The Ultimate LinkedIn Influencer Marketing Guide for B2B
B2B influencer marketing fails the moment you apply B2C playbooks to an enterprise buying committee.
How to Run Facebook Lead Generation Ads Without Low-Quality Leads
Facebook lead quality is designed across the full operating path: the offer, audience, form, CRM, routing rules, sales response, and optimization signal.
B2B Instagram Ads: Why They Work and How to Build Pipeline
Your next enterprise buyer may see your category POV on Instagram hours before reviewing a vendor shortlist at work.
YouTube For B2B Marketing: The Ultimate Guide To Building A Pipeline Channel

Key Takeaways YouTube is an underused B2B pipeline channel because too many teams still treat it as awareness media. Organic
A Strategic Guide to Instagram Retargeting Ads for B2B
Instagram retargeting earns a place in a revenue-first B2B paid social strategy when it does more than recover abandoned traffic.
How to Capture B2B Demand with LinkedIn Lead Gen Forms
LinkedIn Lead Gen Forms are useful because they remove friction at a moment when buyers are already self-educating.
LinkedIn Ads Management: Building a Better B2B Growth Engine
Most conversations about LinkedIn ads management focus on the work happening inside Campaign Manager.
What Does a B2B Thought Leadership Agency Do? An Executive Guide
B2B thought leadership agencies identify where market perception needs to move, build the expert portfolio, manage the partnership program, protect the brand, and
How YouTube Ads Earn Their Place in a B2B Media Budget

Key Takeaways YouTube earns budget when it changes the questions buyers bring into search, sales, and vendor evaluation. Reach matters
B2B Paid Social: The Strategic Guide to Building Pipeline Across LinkedIn, Meta, and More
Paid social is one of the few channels where B2B marketing leaders can choose the market they want to influence before buyers show
YouTube Targeting Guide for B2B: Audiences, Topics, Keywords, and AI
Buyers use YouTube to understand categories, compare approaches, evaluate vendors, watch product walkthroughs, follow subject-matter experts, and validate assumptions before they speak to
How to Turn LinkedIn Video Ads Into An Efficient Growth Channel
Broad, strategically defined audiences create the reach needed to build familiarity, while retargeting and account-based programs become progressively more effective as buyers move
SaaS Sales: A Strategic Playbook for More Efficient Revenue Growth
The conversation around SaaS sales has become too focused on pipeline creation and not focused enough on pipeline efficiency.
The B2B Guide to Reddit Ads Revenue Attribution
Strong Reddit attribution combines first-party data, standardized UTMs, Reddit Pixel or Conversions API, and CRM reporting into one measurement system.
The Complete Guide to B2B SaaS Content Marketing That Drives Revenue
Many SaaS organizations still evaluate content by traffic, rankings, and engagement because those metrics are easy to report.
The Strategic Guide to B2B Paid Search Advertising
Search has become one of the most competitive advertising environments in digital marketing, but not because the channel is becoming less effective.
Meta Conversions API: Why Better Attribution Starts With Better Signal Quality

Key Takeaways Meta Conversions API improves attribution by supplementing browser-based Pixel tracking with server-side events, giving Meta more reliable signals
Why Broad Targeting Is Killing Your Seed Startup Runway
Seed-stage founders usually think of runway as a finance problem. They calculate cash on hand, divide by monthly burn, and watch the calendar
7 Simple Ways to Lower Your LinkedIn Advertising Costs Without Sacrificing Pipeline
Here are seven ways to lower your LinkedIn advertising costs without reducing the quality of your pipeline.
B2B Meta Ads Strategy: How to Drive Pipeline with Facebook and Instagram Ads
A B2B Meta ads strategy that ties Facebook and Instagram spend to pipeline. Build around the buying committee, run full-funnel campaigns, and measure
The New Rules of Twitter (X) Marketing for B2B

Most conversations about Twitter marketing start with the wrong question. Marketers want to know whether X is still relevant, whether
Why Broad Targeting Is Stalling Your Series A Startup Runway
By Series A, most startup teams have already found a few audience pockets that work. They know which campaigns generated early traction, which
The B2B Marketer’s Guide to Corporate Communications Strategy

Key Takeaways A real corporate communications strategy is the system that decides what your company stands for and makes sure
SaaS Content Marketing: How Functional Content Drives B2B Pipeline
The average SaaS content program is remarkably good at answering questions and surprisingly weak at supporting buying decisions.
The Ultimate Guide To TikTok Advertising For B2B Brands
TikTok has become one of the fastest-growing attention environments for professional audiences, especially among younger buying committee members, operators, and practitioners who increasingly
Rethinking the B2B Marketing Funnel: From MQL Volume to Pipeline Ownership

Key Takeaways Pipeline created replaces MQL volume as marketing’s headline metric. The buying group, not the individual contact, is the
Twitter Ads Manager: The B2B Retargeting Guide on X in 2026
X remained one of the few places where high-value professional audiences still gather in public, where category conversations happen in real time, and
The B2B Guide to LLMs: Evolving Search Strategy and Reporting for the AI Era

Key Takeaways Your buyers are building their shortlist inside ChatGPT, Perplexity, and AI Overviews before they ever land on your
How to Set Up Enhanced Conversions in Google Ads
Enhanced conversions in Google Ads help recover attribution data lost to cookie restrictions, browser privacy changes, and cross-device buyer journeys.
How To Build Meta Ads Reporting That Ties Ad Spend To Pipeline
Ads Manager grades every Meta campaign on a curve that has nothing to do with pipeline.
How to Build a Pre-Seed Marketing Strategy With Startup Credits and Partner Perks
At pre-seed, founders are told to be scrappy. That advice is directionally right, but it is often too vague to be useful. Scrappy
Reddit Brand Safety Playbook: Navigating Reddit for B2B Advertisers
Reddit can drive high-intent conversations for B2B, but one bad placement or a comment thread that goes sideways can spook executives and kill
In-House vs Agency Marketing for Series A Teams
For a Series A startup, the question is not whether marketing should be internal or external in theory. The real question is whether
How to Build a B2B LinkedIn Ads Strategy That Drives Pipeline, Not Just Leads
Oftentimes as paid media marketers, it’s easy to stay inside LinkedIn’s platform reports and manage performance strictly from the ad side.
B2B Ecommerce Marketing: How Top B2B Ecommerce Marketing Teams Win In 2026
In the highest-performing programs, paid ads, the shopping experience, and revenue operations behave as one operating system optimizing the same commercial outcome.
Customer Feedback Tools: Turning Feedback and Qualitative Data Into Retention
A customer feedback tool built right is an early-warning system for churn. The category has shifted. Modern platforms analyze patterns, detect risk, and
Why LinkedIn Ad Targeting Fails B2B Advertisers (And How To Fix It)
LinkedIn still offers the most precise B2B targeting of any platform, and in 2026 it is more capable than ever.
The Future of B2B eCommerce Marketing: How Digital Channels Are Rewriting the Growth Playbook
B2B ecommerce is a multi-trillion-dollar market growing at a double-digit clip, and every analyst deck will tell you it is outpacing B2C in
How to Build Series A SEO Around Share of SERP Dominance
At Series A, ranking your own blog is no longer enough. That approach may have helped create early traction. It may have helped
How to Build Pre-Seed SEO Around High-Intent Search and Review Sites
Most pre-seed founders do not have the cash to compete in paid search auctions. Even when the keyword intent is strong, the economics
Crazy Egg vs. Hotjar: Which Heatmap Tool Wins in 2026?
Crazy Egg and Hotjar are conversion instruments, and the relevant question is whether they help your team fix the pages that drive pipeline.
B2B SaaS Retention Benchmarks: What Is a Good Rate and How to Get There
Retention in SaaS is best understood as a system of interconnected metrics rather than a single performance indicator. The most important metrics include
Why Omnichannel B2B Commerce Is No Longer Optional for Modern Sellers
The buyer using a portal at 11pm is the same person on a rep call the next morning. A unified journey treats those
B2B vs B2C eCommerce: The Key Differences That Shape Platform and Marketing Strategy Decisions
Once you move past audience, the difference between b2b and b2c e commerce shows up in pricing logic, account structure, payment terms, fulfillment,
The Benefits of B2B E-Commerce That Companies Still Overlook
The obvious wins from B2B e-commerce, 24/7 ordering, faster fulfillment, fewer phoned-in POs, are real, but they are also the floor, not the
B2B Loyalty: Why Retention is Your Best Bet in a Down Market
Real loyalty in B2B isn't just about a points system or a discount code. It's the quiet confidence a customer has in your
The Evolution of Corporate Comms: Why Every B2B Brand Needs a Digital PR Arm
Digital PR now sits at the center of narrative control, discoverability, executive credibility, and category creation, which makes it a core part of
How Startup Outbound Marketing Works With Founder-Led Air Cover
Startup outbound marketing works best when it is not treated like a cold-email numbers game. For founders chasing a small number of high-value
How to Build a B2B Loyalty Program That Keeps Clients Coming Back
A strong B2B loyalty program is not a discounting engine. It’s a retention system. A system designed to deepen customer relationships, improve engagement,
Global B2B Marketplace Expansion: Lessons From Alibaba, Amazon Business, and Faire
Global B2B marketplace expansion works best when the platform makes one focused strategic bet first. The broader marketplace shift is still accelerating. Enterprise
The Complete Guide to Maximizing Revenue from Your B2B Online Shopping Experience
Here's the tension at the center of every B2B online shopping decision: today's buyer is a millennial or Gen Z professional who has
The Rise of the B2B SaaS Marketplace: Why Ecosystems Are the New Sales Channel
Software buyers now run procurement through platforms they already trust. The b2b saas marketplace is where commercial buying decisions actually happen inside ecosystems
The Complete B2B Marketplace Guide: What It Is, How It Works, and Why It Matters
B2B buyers expect consumer-grade ease while still requiring approval workflows, negotiated pricing, and multi-user account controls.
How to Build a Seed Marketing Budget With Zero Historical Data
A seed marketing budget should not start with ad platform estimates. It should not start with vague startup averages either. If a founder
B2B Commerce Trends 2026: Navigating the Automation-Trust Paradox
Today, 83% of decision-makers will complete a $10M+ purchase entirely online. Self-service now drives 34% of B2B revenue. Digital is now where enterprise
The B2B Shopping Guide: Building a Digital Buying Experience That Scales with Your Business
By 2028, 75% of all B2B deals will close through digital channels. That shift is already reshaping supplier selection: 85% of B2B enterprises
Growth Hacking B2B SaaS That Actually Scales
The phrase “growth hacking” still carries a lot of baggage. It makes people think of one-off wins, short-lived tricks, and channel experiments that
B2B PR: The Complete Guide to Modern Public Relations
B2B PR in 2026 it is no longer just about issuing press releases and hoping for coverage. For B2B brands, modern B2B public
Differences Between B2B and B2C Influencer Marketing: A Strategy Guide
B2B influencer marketing is designed to influence a buying committee through expertise, trust, and education, while B2C influencer marketing usually persuades individual consumers
How to Build a Series A Marketing Budget Without Losing Efficiency
A Series A marketing budget is not just a bigger seed budget. It is the point where a startup has to scale spend
B2B Marketplace Trends 2026: What’s Changing How Businesses Buy and Source
For buyers, sellers, and marketplace operators, the question is no longer whether marketplaces matter. It is the parts of the buying process that
Top B2B Customer Retention Strategies That Reduce Churn and Increase LTV
Effective B2B customer retention strategies are about building a measurable and proactive system that identifies risk and reinforces value long before the renewal
B2B PR KPIs: How to Measure Earned Media Performance and Pipeline Impact
B2B PR KPIs should show whether earned media drives qualified attention, branded demand, and pipeline influence, not just whether a placement existed. For
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
A published industry median is not a grade. It's an aggregate that reflects many different business models, deal sizes, funnel structures, and attribution
The Ultimate B2B Communications Agency Guide: How to Build a Revenue-Driven Comms Engine
B2B communications has quietly moved the moment that matters. In technical markets, buyers arrive at sales conversations with a thesis to confirm, not
How to Set Up a B2B Shopping Cart That Turns First-Time Buyers Into Repeat Customers
The B2B shopping cart is the most underleveraged retention asset in most ecommerce programs. Treat it like a checkout function and it will
Human vs. AI Content Isn’t the Question: Why Speed Over Substance Loses

Most B2B C-Suites are asking the wrong questions when it comes to their LLM strategies. “What’s the fastest way to
How to Improve Series A CAC by Shortening Payback Periods
When founders start thinking about Series A CAC this way, the conversation with the board changes. Instead of defending spend as a necessary
How to Build a Series B Growth Strategy Around Predictable Pipeline
At Series B, growth can no longer depend on educated guesses. The company is expected to convert momentum into a repeatable revenue engine,
B2B Communications Strategy: Structuring Growth from Startup to Scale
B2B communications should operate as a single function with one market narrative. In practice, most B2B companies run PR, organic social, and content
How to Choose a B2B PR Agency: A Strategy-First Guide for 2026
The PR agency you choose shapes your category position whether or not you're actively managing it. Category authority, executive visibility, search performance, and
Buyer’s Guides
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17 Shopify Ad Agencies for B2B Brands Selling Beyond the Cart
The right Shopify ad agency understands that media performance depends on the entire Commerce ecosystem.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Startups
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Why Broad Targeting Is Killing Your Seed Startup Runway
Seed-stage founders usually think of runway as a finance problem. They calculate cash on hand, divide by monthly burn, and watch the calendar

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