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Blog
How to Leverage the Best Software Review Sites for SaaS Brands
As a consumer, what’s one of the first things you do when you’re considering making a purchase of any kind? If you’re like 93% of consumers today, you’re incredibly likely to read reviews before you purchase. B2B buyers looking at SaaS tools are no different, and they’re just as likely to dive deep into detailed […]
Everything Your Saas Business Needs To Know About Customer Experience Metrics
Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. When you track your CX (customer experience), you get valuable information on what your customers do when interacting with your product. Are they satisfied with it? Do they keep coming back? How often do they use your product? These are […]
Product Marketing Strategy vs. Customer-Led Marketing Strategy
The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy in place can make or break a new startup that’s trying to scale quickly. That’s where a strong product marketing strategy comes into place. Product-focused marketing can be incredibly useful as a part of a […]
Getting into Revenue and Marketing Operations
If you’re looking to get into Revenue Operations, find out what you need to know and where you can learn to set yourself up for success.
The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy
Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer farm-fresh links or overseasoning with keywords. The horror! If you’re a digital marketer, you’ve likely been the voice of reason ensuring that your SaaS SEO strategy is not only to-the-minute in uniqueness and technology but […]
ICP Marketing: The Precursor to Customer-Led Marketing Strategy
If you consider yourself a modern SaaS marketer with your salt, then it’s safe to assume you’ve heard the term ICP marketing before. But in an industry as jargon-and-acronym-heavy as SaaS marketing, it’s easy to hear about a term without truly grasping it. Having said that, regardless of which terms we choose to use in […]
All the Fuss About Contact Roles
How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve probably been asked these questions. Or, you’ve maybe directed these questions to the rest of your marketing team. These are questions all marketing leaders want to be able to answer. And once you start talking […]
The New B2B Demand Waterfall
If you’ve been in the Marketing Operations or Revenue Operations world for a while, you’re probably familiar with demand waterfalls. The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. It introduced a number of novel concepts such as MQLs, SALs, and SQLs to the world and […]
8 Reasons Your Landing Pages Aren’t Converting + How to Fix Them
Ahh… B2B SaaS landing page mistakes. See, websites function as an initial handshake in the digital age. Yet, time and time again, we find brands offering sweaty palms or too firm grasps to their potential leads (to continue the handshake metaphor). These repeated errors result in a poor user experience and a missed opportunity to […]
![How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers](https://directiveconsulting.com/wp-content/uploads/2022/02/How-to-ReWrite-A-Customer-Led-Content-Strategy-Based-On-Your-End-Customers-Thumbnail.png "How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers")
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems […]
