Archive
Tag: B2B marketing
The Best B2B LinkedIn Strategy for SaaS Brands
The Best B2B LinkedIn Strategy for SaaS Brands Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. LinkedIn is a high-value platform, and in […]
B2B SEO vs B2C SEO: The True Breakdown and Comparison
B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. But what about the differences? Is B2B SEO really that different from B2C SEO? As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. […]
Product Marketing Strategy vs. Customer-Led Marketing Strategy
The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy in place can make or break a new startup that’s trying to scale quickly. That’s where a strong product marketing strategy comes into place. Product-focused marketing can be incredibly useful as a part of a […]
All the Fuss About Contact Roles
How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve probably been asked these questions. Or, you’ve maybe directed these questions to the rest of your marketing team. These are questions all marketing leaders want to be able to answer. And once you start talking […]
Moment with a Marketing Maverick – Sonya Hansen
Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their data in the Cloud. Matillion’s products, purpose-built for the cloud, allow customers to achieve new levels of simplicity, speed, scale, and savings. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. […]
Yours In Marketing Episode 1 – ft. Joel Klettke
Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Now, Joel was asked to come on the show because he actually is responsible for helping us at Directive with our copy on the new website design that we did, […]
27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour
Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE, Calif. – Garrett Mehrguth, the CEO and co-founder of the leading B2B and enterprise search marketing agency Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series […]
15 Journalists to Follow to Stay on Top of Digital Marketing Trends
In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space. Look no further, the Directive marketing team has assembled a list of 15 journalists to help streamline the process […]
Yours in Marketing – Episode 0 ft. Garrett Mehrguth
Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. We talk marketing, sales, and leadership with some of B2Bs brightest minds in a fresh, new way. When we aren’t interviewing fascinating marketers and B2B leaders, we dive deep into the inner workings […]
