Alyssa Crabbe is the Associate Director of Content Marketing at Directive, where she leads content strategy and execution to drive demand, engagement, and brand authority for B2B clients. With a background in journalism and a sharp eye for storytelling that converts, Alyssa blends creative vision with performance data to craft content that resonates and delivers results. She’s passionate about building scalable content engines that align with the buyer journey and fuel business growth. At Directive, Alyssa plays a pivotal role in shaping content that empowers marketing teams and accelerates pipeline.
- Services
- Customer GenerationSee how it works
Startups PackageCustomer Generation for startups Content MarketingAchieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.Conversion Optimization & Performance DesignIncrease conversions through a data-driven optimization program and create impactful designs that stand out from the competition.
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