The Q4 Panic Playbook: 5 Tactics For B2B & B2C Ecommerce Brands. Join our webinar September 16th.
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Derek Channell

Derek has spent nearly 20 years helping ambitious brands tell better stories and make better business decisions. Throughout his career, he’s partnered with executive teams to bridge the gap between strategy, creativity, and execution, building trusted partnerships that drive long-term growth. At Directive, he enjoys connecting the dots across teams, uncovering opportunities, and helping clients connect marketing performance to meaningful business outcomes.

Known for asking thoughtful questions, connecting the dots, and turning complexity into clarity, Derek believes the best client partnerships are built on trust, curiosity, and a shared commitment to continuous improvement.

Based in Morgantown, West Virginia, Derek brings that same curiosity to life outside of work through mountain biking, creating artwork, discovering great music, traveling to new places, and spending as much time outdoors as possible with his wife and their chocolate Lab, Leroy Brown.