Larissa joined Directive in 2022 and went on to be promoted to VP of Performance Marketing. Her expertise lies in Performance Marketing product and client delivery for channels including Paid Media, Content Marketing, SEO, and CRO. She now leads go-to-market strategy for Directive’s largest investments and initiatives, including brand, positioning, sales, and distribution. Larissa’s leadership career has spanned all aspects of owned and earned media, including driving successful strategy with some of the largest brands such as Capital One, AWS, Twitter (now X) and more. Larissa studied Journalism at the Walter Cronkite School of Journalism and obtained her Masters from the University of Texas at Austin, where her published work focused on audiences, objectivity, and branding in media credibility research.
- Services
- Customer GenerationSee how it works
Startups PackageCustomer Generation for startups Content & SEOAchieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.CRO & Performance DesignBuild designs that create lifelong fans of your brand through impactful design strategy and execution.Paid MediaLaunch strategic PPC ads that capture high-intent buyers and power continual growth.
-
- Outcomes
- Customer GenerationSee how it works Startups PackageCustomer Generation for startups Improve brand discoverabilityBridge the gap between your product and the problem you solve to get long-lasting, compounding increases in traffic, customers, and ROI.Focus on your customerOptimize your landing pages and ad sets for relevance, engagement, and conversions for more qualified pipeline and ROI from your campaigns.Drive activation not just acquisitionTurn your paid media campaigns into direct drivers of revenue and see more ROI in auction-based advertising environments – without sweating over CPL.Make better decisionsBuild the key processes, automations, and programs you need to get the most visibility and value out of your tech stack – and your marketing.Become unforgettableCraft visually compelling narratives that resonate with your audience, enhance brand perception, and build credibility.
-
- Resources
- Get The Verdict ReportGet SaaS insights and benchmarks backed by $55M in ad spend.Download the Verdict WE CAN HELP YOU
-
Contact Us
Want to join the team?
RFP Submissions
Locations
Orange County
Austin
New York City
Toronto
London
Mexico
City
© 2024 Directive. All Rights Reserved.