Macy Myhill is a B2B SEO and content strategist who thrives at the intersection of data, creativity, and strategy. As Associate Director of SEO & Content at Directive, she helps high-growth SaaS brands turn organic search into a scalable pipeline engine. Macy’s work blends deep technical expertise with a sharp eye for storytelling—whether she’s leading AI search innovation or mentoring the next generation of content marketers. A Texas native and proud Red Raider, she believes great SEO doesn’t just drive traffic—it drives business.