Melissa Hyer

Melissa Hyer is the Associate Director of Resource Management at Directive, where she serves as the central source of truth for resource planning, capacity visibility, and staffing strategy. She partners with P&L owners, department leaders, and executive leadership to provide the insights and recommendations needed to make informed, timely decisions that balance business demand, delivery needs, and financial goals. With more than 15 years of agency experience, Melissa specializes in capacity planning, workforce optimization, and utilization management, helping organizations align talent investments with operational performance and sustainable growth.