ClearCompany is an HR management software that unifies recruiting, onboarding, performance management, and goal tracking. They help HR departments of all sizes seek out and hire employees that share a similar mission, vision, and goal.
ClearCompany was looking to improve the conversion rates of their paid campaigns as well as the conversion rates of their on-site landing pages. With this increased conversion rates they were looking for a decrease in CPA as well.
We used dedicated landing pages and single keyword ad groups for all of their products. Increasing their conversion rates across the board. We optimized their Capterra bid strategy and built dedicated landing pages for Capterra as well. Using the same theories that improved performance in their paid campaigns, we then began converting organic traffic at a much higher rate.
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