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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your
  • Video
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Lauren Marks explains why optimizing for traffic fails in B2B ecommerce — and why the real conversation starts with channel
  • Video
Directive Voices: Broken Feeds Won’t Survive The AI Era
Lauren Marks breaks down why the collapse of the B2B research cycle into AI chat windows means broken product feeds
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Directive Voices: The Commerce Agency B2B Has Always Needed
Lauren Marks breaks down why DTC ecommerce playbooks fail for B2B manufacturers and how Directive Commerce was purpose-built for brands
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Stratos: Stop Building Reports Manually. Let AI Do It.
Richard Uruchurtu walks through how Stratos's Paid Media Assistant turns five-hour reporting cycles into 20-minute strategy sessions — and generates
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Stratos: Turn Cold Calls Into Strategic Conversations With AI
Richard Uruchurtu walks through how Stratos's Sales Assistant prepares a full discovery brief for a live prospect — company research,
  • Video
The Witness: We Paired Strategists with Designers and Performance Spiked
When strategists and designers share the same pod, dashboards, and KPIs, creative stops being a relay race and starts operating
  • Video
Stratos: Turn Keyword Research Into SEO Strategy With AI
Richard Uruchurtu walks through how Stratos's SEO Assistant turns 500 keywords into a prioritized opportunity list — with competitive context,
  • Video
The Witness: We Published 150 GEO Blogs in 90 Days That Drove $2.9M in Pipeline
Directive's Content 150 project wasn't about traffic — it was a dense signal network designed to teach LLMs how to
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The Witness: We Tracked Job Changes and Close Rate 3x’d vs. Outbound
Directive built a champion tracking system that monitors career movement across every past point of contact — turning customer marketing

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