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Case Status, a leading client engagement platform for law firms, partnered with Directive in early 2025 to pioneer an innovative Large Language Model (LLM) optimization strategy. Facing the challenge of zero visibility in emerging AI-powered search platforms like ChatGPT and Perplexity, Case Status needed to adapt quickly to capture their target audience where legal professionals were increasingly conducting research.
Within nine months, they achieved remarkable results:
- 20% increase in demo bookings
- 19% quarter-over-quarter growth in organic sessions
- dominant presence in LLM platforms for critical search terms like “best client portals” and “what is a client portal”
The strategy positioned Case Status as an early mover in LLM optimization, creating a significant competitive advantage in the legal tech space.
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Over the past two years, our organic visibility had begun to decline. Since June 2023, we had lost more than half of our Page 1 keyword rankings. This reduced our visibility across many high-intent searches where marketing leaders evaluate agencies and solutions.
To reverse this trend, we implemented a focused plan to:
- Expand bottom-of-funnel keyword coverage
- Dominate AI-driven discovery platforms
- Increase our presence across major B2B informational topics
The result was record-breaking growth in organic visibility, pipeline, and revenue.
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As the industry’s leading all-in-one home care software solution, AxisCare provides back-office scheduling and point-of-care solutions that help agencies in all 50 states and four countries.