Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a matter of seconds to grab your user’s attention and hold...

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital...

For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which...

With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.