What Digital Marketing Metrics Matter?

There are countless digital marketing metrics and data points that you can track. In this lesson, we’ll show you exactly which of those metrics should turn into digital marketing KPI’s.

11 minutes

Key points you can
learn in this lesson.

Digital Marketing Perspective

Understand which key metrics to pay attention to with your digital marketing efforts.

Meaning of the Metrics

Understand the meaning behind each metric.

Business Perspective

Understand why each metric matters from a business perspective.

Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.
Dave McCue
Digital Marketing Manager at Allstate

Lesson Preview

In this lesson, we’ll be helping you understand which metrics to pay attention to in your SEO and PPC campaigns. We’ve picked out some of the most valuable metrics we’ve come across to better help you identify key performance indicators that will help you set goals that align with business objectives.

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