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Customer Generation
About
- Why Directive?
Services
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- SEO
  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
- Paid Media
  Launch strategic PPC ads that capture high-intent buyers and power continual growth.
- Design
  Build designs that create lifelong fans of your brand through impactful design strategy and execution.
- Marketing Operations
  Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Solutions
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
Success Stories
Resources
Get The Verdict ReportGet SaaS insights and benchmarks backed by $55M in ad spend.Download The Verdict
WE CAN HELP YOU
- Resources Library
  Resources to take your Customer Generation marketing to the next level.
- Our Marketing Blog
  For curious, lifelong learners in the tech and SaaS Space.
- Join Society
  Get the tech marketing expertise you need, when you need it.
- Pulse: Marketing Data
  Gain a competitive edge with our powerful marketing data analysis tool.
MORE RESOURCES
- Original Marketing Podcast
- Marketing Glossary
- Directive Digest Newsletter
  Subscribe to our monthly tech and SaaS marketing newsletter.
- The Verdict
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All Modules

Our step-by-step training consists of over 40 lessons across 4 main Modules.
Get unlimited access to the entire bundle for only $99.

Get Full Course

PPC

Learn how to build & launch PPC campaigns from scratch. 13 lessons of interactive video tutorials covering everything from creating your first Google Ads account, to building ads and landing pages.

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SEO

Learn SEO by doing it. Get access to 10 comprehensive lessons with step-by-step tutorials on everything from keyword research, content creation, link building, technical SEO, and more.

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CRO

Learn how to get more conversions and sales out of website traffic. Get access to our best kept CRO secrets and even create your own Google Optimize test.

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Analytics & Optimization

Discover what’s next after launching new campaigns. Learn how to effectively audit campaign performance to find optimization opportunities to see consistent growth.

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Designed specifically for you.

Student

Acquire skills employers desperately need.

In-House Marketer

Learn digital marketing effectively, as quickly as possible.

Agency Marketer

Get better results for your clients and customers.

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