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Sour & SaaS Episode 9: Leading Marketing at a Category-Defining Company Marcy Comer, CMO at EagleView
Marcy Comer, CMO at EagleView, breaks down what category creation, team building, and board-level marketing leadership actually look like in
  • Video
The Witness: How 11 Sub-Service Pages Unlocked BOFU Traffic
Directive broke its service pages into focused sub-service pages mapped to how buyers actually search — and captured dozens of
  • Video
Stratos: How to Forecast 6 Months of Pipeline in Minutes (Not Spreadsheets)
Jesse Seilhan walks through how Stratos turns fragmented marketing data into a predictive forecasting engine — so budget planning is
  • Video
Sour & SaaS Episode 8: Demand Gen That Drives Growth with Brian Bui Demand Gen Director at Jellyfish
Brian Bui, Director of Demand Generation at Jellyfish and the original creator of Sour & SaaS, breaks down the campaigns,
  • Video
Stratos: How To Calculate LTV:CAC in 5 Minutes (Without Spreadsheets)
Jesse Seilhan walks through how Stratos calculates LTV:CAC in real time — with channel-level breakdowns that show exactly which campaigns
  • Video
Sour & SaaS Episode 7: The Vibe Coding Revolution with Brandon Smith, Director of RevOps at QuotaPath
Brandon Smith, Director of Rev Ops & AI Strategy at QuotaPath, breaks down how RevOps is evolving from Salesforce admin
  • Video
Sour & SaaS Episode 6: The CMO Exit Playbook with Nick Tippmann, GP and Founder TipTip VC
Nick Tippmann, GP at TipTop VC and former CMO at Greenlight Guru, shares what it took to earn board trust,
  • Video
Sour & SaaS Episode 5: Founder-Led Content (The Real Playbook) with Tommy Clark, CEO at Compound
Tommy Clark, Founder & CEO of Compound Content Studio, breaks down why founders who go fully hands-off end up with
  • Video
The Witness: Your Content Drives Traffic, Not Trials
If you can't connect your content to pipeline, the problem isn't measurement — it's strategy. This video breaks down why
  • Video
Sour & Saas Episode 4: Annual Planning That Doesn’t Suck with Sam Kuehnle, VP of Marketing at Loxo
One way a marketer can address being asked to commit to a growth number they do not feel confident in

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