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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode
  • Podcast
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode
  • Video
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your
  • Podcast
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to
  • Podcast
GTM Confessions EP 01: Marketing To People Who Don’t Trust Marketing | David Vogelpohl, CMO at Fastspring
David Vogelpohl, CMO at FastSpring, breaks down what traditional marketing playbooks get wrong about skeptical technical buyers, and what he
  • Video
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Lauren Marks explains why optimizing for traffic fails in B2B ecommerce — and why the real conversation starts with channel
  • Video
Directive Voices: Broken Feeds Won’t Survive The AI Era
Lauren Marks breaks down why the collapse of the B2B research cycle into AI chat windows means broken product feeds
  • Video
Directive Voices: The Commerce Agency B2B Has Always Needed
Lauren Marks breaks down why DTC ecommerce playbooks fail for B2B manufacturers and how Directive Commerce was purpose-built for brands
  • Video
Stratos: Stop Building Reports Manually. Let AI Do It.
Richard Uruchurtu walks through how Stratos's Paid Media Assistant turns five-hour reporting cycles into 20-minute strategy sessions — and generates
  • Podcast
Sour & SaaS Episode 13: Customer-Led Growth w/ Arthur Castillo, Customer Marketing at Storylane
Arthur Castillo, Head of Community and Customer Marketing at Storylane, breaks down why most B2B companies underlever their customer base

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