The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]
What is B2C?
Business-to-Consumer (B2C) is a business model where products and services are marketed and sold directly to the end user.
The B2C business model stands in contrast to the business-to-business (B2B) model, in which a company sells its products and services to another company or business entity.
In the Software-as-a-Service (SaaS) world, some applications are developed to solve a particular business problem while others are made to provide entertainment or facilitate social connections. Applications that solve problems for businesses will be marketed B2B, while those that satisfy human needs like socialization and entertainment will be marketed B2C.