Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is a Digital Marketing Strategy?
A comprehensive marketing plan for your product should include market research, a clear and detailed description of your target market, an understanding of your product positioning and brand perception, competitive analysis, and a marketing strategy.
A marketing strategy is your organization’s path to achieving its targets for product sales and revenue. The purpose of developing a marketing strategy is to answer the question: “How will I find my ideal customers and motivate them to purchase my product?” An effective marketing strategy looks at the marketplace and identifies which marketing channels might be the best fit for your product – events, direct mail campaigns, street teams, coupons, billboards, partnerships, etc. Your strategy should identify specific tactics that will expose your product to your target customer and initiate the buying process.
Digital marketing strategy is a marketing strategy with a focus on digital channels. An effective digital marketing strategy can help your organization achieve annual or quarterly revenue and sales targets by generating leads and inbound opportunities. Digital marketing incorporates online channels such as social media, content marketing, pay-per-click advertising (PPC), search engine optimization, local search, email marketing and even through video-based content or paid endorsements from online personas.
Successful digital marketing strategy depends on understanding your ideal customer profile and developing specific plays and tactics to identify and target those customers through digital channels to generate leads and opportunities for your sales team.