The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]
What is Lead Scoring?
Lead scoring is a system used by B2B SaaS sales/marketing teams where leads are assigned points and assessed a score based on the presence of factors that indicate a high likelihood of converting into a customer.
Lead scoring creates an objective means of determining whether a prospective customer can be qualified as a marketing-qualified lead (MQL) or sales-qualified lead (SQL). By establishing a common framework for evaluating and communicating the sales-readiness of a lead, lead scoring drives increased sales efficiency and enhances alignment between sales and marketing.