Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is Marketing Analytics?
Marketing analytics is the term used for all the processes and technologies that allow marketers to measure and evaluate the success of their marketing strategies and methods.
By measuring how well different tasks like blogging, posting on social media, and placing ads on other channels are doing, marketing analytics evaluates important business metrics like return on investment (ROI), conversions, site traffic, and more to gauge the effectiveness of marketing overall.
In short, marketing analytics analyze how well your marketing programs are really doing so that you can make any necessary changes to improve business.
Many web hosts and site platforms come with an analytics tool. With the help of marketing analytics, marketers are able to gather pertinent data from across all marketing channels. They can then consolidate this data to create a common marketing view. Once you have a view, you can find ways to drive your marketing efforts to better meet your business goals.