The concept of machine learning has mixed connotations, though it has come a long way since the days of The Terminator. The use of machine learning through Google Smart Bidding promises easy and effective bidding, and it isn’t just for retail businesses. Google’s Smart Bidding is able to be used incredibly effectively by B2B/SaaS clients […]
What is Marketing Analytics?
Marketing analytics is the term used for all the processes and technologies that allow marketers to measure and evaluate the success of their marketing strategies and methods.
By measuring how well different tasks like blogging, posting on social media, and placing ads on other channels are doing, marketing analytics evaluates important business metrics like return on investment (ROI), conversions, site traffic, and more to gauge the effectiveness of marketing overall.
In short, marketing analytics analyze how well your marketing programs are really doing so that you can make any necessary changes to improve business.
Many web hosts and site platforms come with an analytics tool. With the help of marketing analytics, marketers are able to gather pertinent data from across all marketing channels. They can then consolidate this data to create a common marketing view. Once you have a view, you can find ways to drive your marketing efforts to better meet your business goals.