As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
What is a Meta Description?
A meta description is a component within your meta tags that helps to describe your webpage. Usually a short snippet of text, a meta description may appear in the search engine results just under your page’s headline. Sometimes, however search engines will pull tet directly from the main body copy of your page and use that as the site description on the search engine results page (SERP).
The meta description is easily found on any webpage by simply right-clicking on the page in question and selecting “view source” or “view page source.” This will lead you to the page’s code, where you’ll be able to see a meta description tag that will look something like this:
In short, a meta description is important for a few reasons. For one, it serves as the snippet of text on the SERP when an Internet user performs a search query that your page or site ranks for. Ideally, your meta description should give search engine users a quick yet informative description of what they’ll find if they decide to click through to your site.