How Do You Write a Good Meta Description?
Writing a short paragraph should seem easy, but a lot of thought, planning, and focus must go into making a meta description not just good, but able to increase your click-through rate and conversions.
These little snippets of information give you an opportunity to effectively advertise your content to searchers, giving searchers a chance to decide whether or not your content is relevant to their search query.
So, how do you write a good meta description? Make sure you do the following:
Make Your Meta Description Intelligent
This means that your paragraph reads naturally with active words that aren’t spammy or flashy. This little description is all about gaining interest and trust because you want searchers to feel like your webpage has what they’re looking for and what they need.
Employ Relevant Keywords
This means that the words you choose to include in your meta description are not random but carefully researched and part of an existing keyword strategy. Your webpage is about a specific topic, so make sure your keywords are relevant to the page it describes as well as unique from other pages.
Be Clear About Benefits and Urgency
If your webpage is offering a service, product, promotion, or another type of offer, make this clear in the meta description. Some things are time-sensitive and you don’t want potential customers to miss out on a good deal. Give searchers a reason to click-through by showing exactly what your page is offering as quickly as you can. This makes things more streamlined and should increase traffic over time.
Appeal to Emotion
In digital marketing, humanity can get a little lost. You may forget that the numbers of visitors, clicks, and purchases in your typical site traffic are also living, breathing humans with thoughts and feelings.
Appeal to your searcher’s emotions to not only grab their attention but to also connect with them on a deeper level. When searchers feel a kinship with a company, they’re more likely to trust it and give it business.
Keep these quick tips in mind to write a better meta description no matter what webpage you’re trying to attract traffic to.
Meta descriptions are important, but does your webpage measure up to what’s being described? Let Directive check out your website and identify areas where you’re doing well and where you could use a boost. Get a free proposal from us today to learn more about how we can help!