Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is a Product Description Page?
A Product Description Page (PDP) is a web page on an eCommerce site that features a description, images, reviews, sizing, pricing, and other details for a single product.
Why is a Product Description Page Important
Product description pages represent a key stage in the eCommerce sales funnel where purchasing decisions are likely to occur. Prospective customers visiting your PDPs often have high purchasing intent, but may still require more information or persuasion before they decide to purchase.
Product description pages can also appear in the Search Engine Results Pages (SERPs), resulting in higher traffic and increased sales.
That’s why it’s important to optimize your product description pages by:
- Clarifying Your Offer → Telling your prospect the final price and exactly what they’re getting.
- Eliminating Uncertainty → Providing all of the information your prospect needs to make a decision and know what to expect, from product specs to shipping details and cost.
- Leveraging Persuasion → Using testimonials, customer reviews, and success stories to help your visitors feel confident in making a purchase.
- Following On-Page SEO Best Practices → View our on-page SEO checklist.
Including SEO-optimized product info and persuasive elements in your PDPs, and organizing the content in a logical and intuitive way, earns you more traffic and gives your potential customers the confidence and peace of mind to finalize a purchasing decision.