Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is Revenue Operations?
Revenue Operations (RevOps) is a B2B business function whose goal is to maximize the revenue potential of an organization by creating alignment between sales, marketing, and customer success across the full customer life cycle.
RevOps teams implement innovative strategies, technologies, workflows, and leverage marketing automation to help B2B SaaS organizations optimize pricing for conversions and better margins, reduce revenue leakage, and identify new revenue opportunities.
RevOps succeed by improving the customer experience across all touchpoints, resulting in an optimized customer journey, consistent customer acquisition and predictable revenue growth.