How Do You Get A Rich Snippet?
Getting a rich snippet depends on the search engine you are using. The regulations that decide which rich snippets are displayed for which sites change regularly, meaning that your rich snippet may not always be the same from any given time period. For example, video-rich snippets were highly popular until they seemed to disappear in about 2014.
Today some sites do still display video rich snippets, but they are not widely seen for most brands. With the frequency of change in mind, it’s important to note that rich snippets will likely continue to change over time. Due to this, the best course of action is to prepare all your existing content for evergreen potential rich snippets. To do this, you have to optimize your content.
The best way to optimize your content potential snippets is to use a schema.org markup. This tool has been designed to offer a common system for Google, Bing, Yahoo, and most other search engines. The schema markup allows you to fill in various pieces of data about your content. For example, say you are doing a schema markup for an upcoming event. With the schema.org markup tool, you can fill in the following information with ease:
- Duration of the event
- Aggregate rating
- Organization hosting the event
This is just some of the information you can add to a rich snippet. The possibilities are really endless.
When it comes to rich snippets, the bottom line is that these tools really provide more information about your website. To make a rich snippet worthwhile, your website has to be up to par with the competition within the SERP. This means optimized content, great information, clear navigability, and more.
Directive is a leading SaaS SEO agency in finding these opportunities and ensuring your website ranks. Get a free proposal from us today to learn how we can make your site even better.