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Yours in Marketing – Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadershi‪p‬

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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Directive Voices: Broken Feeds Won’t Survive The AI Era
Directive Voices: The Commerce Agency B2B Has Always Needed
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
GTM Confessions EP 01: Marketing To People Who Don’t Trust Marketing | David Vogelpohl, CMO at Fastspring
Sour & SaaS Episode 13: Customer-Led Growth w/ Arthur Castillo, Customer Marketing at Storylane
Sour & SaaS Episode 12: Scaling B2B SaaS from $2M to $20M ARR w/ Madhav Bhandari, Marketing at Storylane

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David Vogelpohl, CMO at FastSpring, breaks down what traditional marketing playbooks get wrong about skeptical technical buyers, and what he had to unlearn
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