B2B CONTENT MARKETING STRATEGY: SERVICES & COMPANY

DATA DRIVEN CONTENT STRATEGIES BUILT AROUND YOUR AUDIENCE

As much as we content marketers would like to believe the opposite – writing online content based on sheer inspiration isn’t going to generate engagements. The best content marketing strategies are built around hard-earned data and deep market research of their audience. The better you know your ideal reader, the better you can tailor your content to his/her questions and needs. And the more directly you can answer user questions, the more engagements you will generate.

Content Marketing Expertise for B2B Clients

The Directive Process

1 ONLINE PRESENCE
Your content is meant to build your brand awareness and your online presence. We ensure that you target the right users through the right channels to optimize your content marketing strategy.
ONLINE PRESENCE
Your content is meant to build your brand awareness and your online presence. We ensure that you target the right users through the right channels to optimize your content marketing strategy.
2 ON SITE CONTENT
Your on site content will be where your users and site crawlers alike look to determine the value of your website. We make sure you rank for the niche market SERPS you are targeting with benefit-oriented, SEO friendly content.
ON SITE CONTENT
Your on site content will be where your users and site crawlers alike look to determine the value of your website. We make sure you rank for the niche market SERPS you are targeting with benefit-oriented, SEO friendly content.
3 TARGETING USER QUERIES
We use a suite of different online tools and sites to enhanced our keyword, market, and user-base research. The more directly your content answers user queries, the more engaged they will be and the higher you will rank.
TARGETING USER QUERIES
We use a suite of different online tools and sites to enhanced our keyword, market, and user-base research. The more directly your content answers user queries, the more engaged they will be and the higher you will rank.
4 MAGNETIZING ENGAGEMENTS
Social media interactions and trackable engagements are vital to analyzing and reporting on the success of your different content pieces. We magnetize your post with disruptive creatives and clickable copy to encourage shares.
MAGNETIZING ENGAGEMENTS
Social media interactions and trackable engagements are vital to analyzing and reporting on the success of your different content pieces. We magnetize your post with disruptive creatives and clickable copy to encourage shares.
5 ALIGNING CONTENT WITH CHANNEL
It’s important that you align your brand, medium, and message. We optimize social content for brand building and engagements while we prioritize education in our blog posts to better inform our visitors.
ALIGNING CONTENT WITH CHANNEL
It’s important that you align your brand, medium, and message. We optimize social content for brand building and engagements while we prioritize education in our blog posts to better inform our visitors.
6 RESOURCE HUBS
Developing a resource hub, as opposed to exclusively posting weekly blog articles, will centralize your related content and optimize your site for SEO. Our content marketing strategy prioritizes posts that rank on actual SERPs you target.
RESOURCE HUBS
Developing a resource hub, as opposed to exclusively posting weekly blog articles, will centralize your related content and optimize your site for SEO. Our content marketing strategy prioritizes posts that rank on actual SERPs you target.
7 RANKING CONTENT
Content is not only for educating your user base and spreading brand awareness. We craft targeted, optimized content to get your links ranking on the first page of the SERP – where they actually generate traffic directly.
RANKING CONTENT
Content is not only for educating your user base and spreading brand awareness. We craft targeted, optimized content to get your links ranking on the first page of the SERP – where they actually generate traffic directly.
8 CONTENT PROMOTION
Creating the actual content piece is only half the battle. We now only develop content, but also promote it through various, branded social media channels to guarantee visibility and increase engagement.
CONTENT PROMOTION
Creating the actual content piece is only half the battle. We now only develop content, but also promote it through various, branded social media channels to guarantee visibility and increase engagement.

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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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Content Marketing Services We Specialize In

On-Page SEO
We craft targeted on-page copy and content based on advanced keyword research and natural semantic variations of your keywords to engage users.
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Content Audit
We analyze each piece of your content as well as your competitor’s to see what is engaging users and how to convert more.
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Content Promotion
Creating your content is only the beginning. We also work hard to build your audience and generate traffic and reads across multiple social platforms.
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