Tech PR Agency for B2B
Most Tech PR Earns Coverage. We Earn Pipeline.
Coverage Is a Vanity Metric. Category Authority Is a Growth Lever.
Traditional tech PR chases top tier and clip counts, then struggle to tie placements to revenue. We don’t. Directive Communications frames every product launch and announcement for the technical buying committee, not just the product team, puts founder and executive thought leadership where your ICP actually reads, and briefs the analysts who shape how your category gets evaluated.
Everything runs on our DiscoverabilityOS methodology. We map your share of voice against brands on your buyers’ shortlist, build relationships with media and analysts that guide your ICP and the way your category evaluates technology, then pitch narratives that move the buying committee and tie every placement to pipeline. Authority compounds into shorter sales cycles, lower CAC, and measurable pipeline.
Decision-Makers Trust Your Expertise Long Before Your Pitch
Directive’s Approach to Tech PR
HOW IT WORKS
Our Comprehensive PR Services
Press & Product Announcements
Thought-Leadership Bylines
Original Research & Data Reports
Analyst & Influencer Briefings
Podcasts & Interviews
Newsjacking
Funding & Executive Announcements
Awards & Recognition
Our Process & Impact
The Tech PR Problems We Solve.
Coverage that never touches revenue
Most agencies stop at clip counts and impressions. Leadership is left without a line of sight to revenue, making PR an easy budget to cut. We connect brand building and earned media to pipeline impact and category share of voice through Stratos.
Invisible to the buying committee
Your news lands in trade outlets technical users skim, while the VPs and CFOs who approve the deal never see it. We shape coverage for the executives who actually sign.
No point of view in your category
Without original research or a sharp thesis, your brand blends into a sea of identical messaging and gets filtered out early. We build a data-backed point of view editors run and buyers act on.
PR that runs in a silo
Tech press hits fade in a day because nothing reinforces them, and social, influencer, and paid don’t amplify the story. We connect PR to the full Directive Communications system so coverage compounds instead of disappears.
Most agencies stop at clip counts and impressions. Leadership is left without a line of sight to revenue, making PR an easy budget to cut. We connect brand building and earned media to pipeline impact and category share of voice through Stratos.
Your news lands in trade outlets technical users skim, while the VPs and CFOs who approve the deal never see it. We shape coverage for the executives who actually sign.
Without original research or a sharp thesis, your brand blends into a sea of identical messaging and gets filtered out early. We build a data-backed point of view editors run and buyers act on.
Tech press hits fade in a day because nothing reinforces them, and social, influencer, and paid don’t amplify the story. We connect PR to the full Directive Communications system so coverage compounds instead of disappears.
Frequently Asked Questions About Tech PR
What does a tech PR agency do?
What makes a B2B tech PR agency different from a traditional PR firm?
Do you work with SaaS companies and tech startups?
How do you measure tech PR results?
How does PR work with social, influencer, and paid?
How long does tech PR take to show impact?
Build the Authority Your Competitors Can’t Buy
In B2B tech, the brand that owns the conversation wins the deal and the margin. Partner with Directive Communications to turn earned media, thought leadership, and analyst credibility into category authority you can measure in business growth.
