Directive logo
See Our Work
Explore Partnership
Unlock My Audit
Join our next webinar The Attribution Trap: The Cost of Perfect Attribution
Register
Register

Explore our Strategies

GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO

Filters

  • CTV Advertising, Strategies
CTV Attribution for B2B: What You Can Measure, What You Cannot, and What Actually Matters
CTV measurement quality comes down to matching the strength of any attribution claim to the strength of the evidence.
  • Product Feed Management, Strategies
Product Feed Management Tools Vs. a Managed Feed Program: How B2B Teams Should Choose
Product feed management tools can transform catalog data, validate required fields, schedule updates, and publish channel-ready outputs.
  • Creator Marketing, Strategies
How To Choose A B2B Creator Marketing Platform
Creator fit depends on your program maturity, creator volume, industry, campaign complexity, team capacity, and attribution requirements.
  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
Original research ideas need a competitive edge to avoid getting lost in the noise.
  • AI PR, Strategies
What KPIs Matter in B2B PR in the Age of AI?
Brand authority grows through repeated category association, credible third-party validation, and independent demand for executive expertise.
  • Creator Marketing, Strategies
How B2B Creators Can Improve AI Search Visibility
B2B creators for AI search visibility can help close that gap by producing independent content that connects the brand to
  • LinkedIn Influencer, Strategies
How to Find and Vet B2B LinkedIn Influencers And Creators
A useful LinkedIn influencer search starts with the accounts, buyer roles, industries, and decisions the brand needs to influence, not

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership