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The Witness: Why Million Dollar B2B Campaigns Fail Before Launch
Every campaign starts with three things locked in before we write a single ad. One, the funnel stage. Are we
  • Video
Sour & Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark
By tightening how your content is structured, you make it simple for Google and LLMs to understand what you offer
  • Video
The Witness: Stop Over-Optimizing Your LinkedIn Ads
Learn why over-optimizing paid social campaigns hurts B2B performance and how focusing on qualified pipeline beats chasing perfect CPL or
  • Video
The Witness: Lead Generation vs Demand Generation vs Customer Generation
Learn why customer generation beats lead gen and demand gen, and how B2B marketers can drive real pipeline, qualified leads,
  • Video
Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper
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Sour & SaaS – Season 5 Episode 2 – with VP of Marketing at Seamless.AI, Jonathan Pogact
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SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io
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SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach
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Sour & SaaS – Season 5 Episode 1 – with Jeremy Epstein, CMO at Gtmhub
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SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce

Solving tough challenges for ambitious tech businesses since 2013.

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