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WEBINAR

GEO/AEO Readiness: Getting LLMs to Favor Your Brand

AI search is changing how buyers discover software. Is your brand showing up in the answers that matter?

KEY TAKEAWAYS

  • Learn how AIO is reshaping visibility and performance across B2B paid and organic search.
  • Discover bottom-of-funnel strategies to offset lost clicks and maintain lead quality.
  • Get tools, tips, and reporting frameworks to measure and respond to AI-driven shifts.

Are LLMs Recommending Your Competitors Instead of You?

ABOUT THE WEBINAR

Traditional SEO alone is no longer enough. Buyers are increasingly turning to ChatGPT, Perplexity, Claude, Gemini, and AI Overviews to research vendors, compare solutions, and shortlist partners before they ever visit your website.

The problem?  Most companies have no idea how their brand is being represented — or ignored — inside LLM-generated answers.

In this webinar, we break down how modern B2B brands are measuring AI visibility, diagnosing where competitors are outperforming them, and building the content, technical, and offsite authority signals that help LLMs favor their brand.

Whether you’re trying to move upmarket, recover declining organic pipeline, or close the AI visibility gap against a competitor, this session will give you a practical framework for GEO/AEO readiness.

Keep Watching: Discover More On-Demand Masterclasses

PAST SESSIONS
Don’t stop at AEO readiness. Catch up on our previous masterclasses covering AI trends, measurement challenges, and the new era of B2B discovery.
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Learn how to separate measurable signals from noise and connect AI visibility to business impact.
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See what B2B marketing leaders need to know as advertising enters conversational discovery.
The AI Search Playbook for B2B: 7 Tactics to Future-Proof Your Discoverability
AI citations are the new currency of discovery, disrupting every channel from Google Ads to organic search. There’s a new playbook required to win.

Build an AI Search Presence Buyers Can Find

Partner with Directive to strengthen the content, technical, and authority signals that improve your brand’s visibility across AI-generated answers.