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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

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What good is a Marketing Automation Platform with a shiny UI and...

B2B marketing automation platforms (MAPs) are no longer just about flashy features...

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6 Best PPC Keyword Research Tools

Which PPC keyword research tool will you depend on? Trying to run...

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Landing Page vs Homepage: What’s the Difference and When to Use?

Landing pages are among the most important tools that marketers and advertisers...

The Power of Impression-Based Campaigns to Grow Your Brand
8 Data-Driven Tips for Local Search Marketing
Short-term Thinking has Negative Effects on Your Cost-per-Acquisition Budget
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Yours in Marketing – Dave Polykoff: Creating Content the Right Wa‪y‬
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Yours in Marketing – Kelly Glover: How to Get Booked on Podcast‪s‬
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Directive Launches First Comprehensive Database for Search Marketing

AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing...

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Yours in Marketing – Tamara Yarovoy: How to Align Sales and Marketin‪g‬
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Yours in Marketing – Ross Simmonds: Content Strategy Doesn’t Stop When You Hit Publis‪h‬
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Yours in Marketing – April Dunford: How to Perfectly Position Your Produc‪t‬
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3 Conversion Rate Optimization Tips to Boost Sales

Three. It only takes three conversion rate optimization tips to advance your...

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Yours in Marketing – Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadershi‪p‬
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Yours in Marketing – Geoff Atkinson: How to Become a Structured Data Maste‪r‬
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15 Data-Driven Landing Pages Built to Convert

With consumers making purchasing decisions online, one of the most critical factors...

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Yours in Marketing – Seth Avergon: How to Be a Top 1% Markete‪r‬
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Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

One of the significant challenges within paid advertising is prospecting while staying...

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PPC Agency Pricing Models & Costs: How Much Should You Be Paying?

As a search marketing agency, one of the first things most clients...

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Yours in Marketing – Mike Carroll: Combining Sales and Marketing, Creative Alchemy, and Growth Hackin‪g‬
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Yours in Marketing – Rachael Pilcher: B2B Copywriting, Branding, and SNACK‪S‬
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SEO Reputation Management: 8 Tactics to Manage Your Brand

When a user searches for a specific person or company in Google,...

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Fresh Content Marketing Strategies That Turn Traffic into ROI

There has never been a better time to utilize content marketing to...

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Yours in Marketing – Brandon Dove and Jeff Zinn: Future of Web Design and Dev Meets SE‪O‬
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Yours in Marketing – Steve Toth: SEO, In-House Marketing, and MOF‪U‬

Solving tough challenges for ambitious tech businesses since 2013.