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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
  • CTV Advertising, Thought Leadership
Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
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  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
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Our Guides

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  • Retail & Wholesale Marketing, Thought Leadership
  • Webinar
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
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6 Top PPC Tools You Need

The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google
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10 Ways to Improve Your Website Copy

Your website copy is the main text of your website that communicates to your visitors about your brand and the
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How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for tech marketers, or for just about anyone who spends time
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Phrase Match vs. Broad Match: Key Differences

As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can
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Keyword Match Types: Everything You Need To Know

Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the
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Squeeze Page vs Landing Page: What’s the Real Difference?

Do you know the difference between a squeeze page vs landing page? You will soon! This is a common source
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What is Modified Broad Match? Essential Guide

Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their
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SaaS Marketing Makeover for Slack SERIES PREMIERE – With Lucidpress Head of Marketing Garrett Jestic‪e‬
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SaaS Marketing Makeover for Workable – With Kinsta’s Lead Generation Specialist, Mike K. Tatum
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SaaS Marketing Makeover for Intercom – With Mystery Guest!
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6 Components of an Effective Digital Marketing Plan

A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an
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6 Top Digital Campaigns to Inspire You in 2020

As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy
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10 Best Ways to Gain Real Digital Marketing Experience

Are you searching for the best way to get real digital marketing experience that can prepare you for a career
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Digital Advertising 101: Everything You Need To Know

Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple
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Sour & SaaS Ep 5 – With Unbounce’s VP of Strategic Growth Tamara Grominsk‪y‬
Tamara Grominsky
Sour & SaaS Episode 5 – With Unbounce’s VP of Strategic Growth Tamara Grominsky
Mark Kilens
SaaS Marketing Makeover for Grammarly – With Drift’s VP of Content & Community Mark Kilens
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How to Become a Content Strategist
Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of
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Digital Marketing Certification: Do You Really Need One?

A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose
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The Importance of Digital Marketing

If you’re launching or planning to grow your business, it’s nearly impossible to overstate the importance of digital marketing to
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10 Essential SEO Skills You Need To Succeed

Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand
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CRO Certification: Should You Get One?
If you’re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could
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10 Best Digital Marketing Skills You Should Know

There are more opportunities for aspiring digital marketers than ever before. A career in digital marketing can allow you to
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What is Keyword Targeting? Essential Guide

When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.